ElderCarelink CEO Quoted in USA Today on Topic of Eldercare

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News Article is Part of Growing Media Interest in Eldercare, Senior Home Care

and as people live longer, this will continue to be a growing issue.

Robert F. Brooks, CEO of ElderCarelink, was quoted recently as part of a cover story in the May 15 issue of USA Today. The article, When Mom (or Dad) Moves In, written by Marco R. Della Cava, addresses the subject of home renovations intended to accommodate senior aged parents in their children’s homes. The article reflects a growing interest in the subject of eldercare options for seniors as an increasing number of baby boomers face caregiving issues.

Home remodeling is yet another emerging solution which families are considering, as they cope with aging parents who are not interested in moving to an assisted living facility or to a nursing home. This option joins non-medical homecare and adult daycare as some of the fastest growing provider businesses in eldercare as more and more seniors prefer to “age-in-place” as long as possible.

Brooks, co-founder of ElderCarelink, who has an extensive background as a strategist and executive in areas of healthcare, eldercare, technology, and marketing provides a unique perspective on the latest eldercare trends. ElderCarelink, the nation’s leading internet referral service which connects consumers to providers of eldercare products and services, gathers a wealth of statistics and trend information from the families who are searching for these products and services. The demographic data, which has been compiled from nearly 150,000 needs surveys, is incredibly helpful in understanding the intersection between what people want, what they need and what is actually available.

As the prominence of the USA Today article implies, eldercare issues are affecting an increasingly wider segment of the population as the first wave of baby boomers turns 60. Stories in magazines, newspapers and on television about coping with the issues of aging and caregiving for seniors continue to emerge. “One in four families across the U.S. are dealing with caregiving issues,” said Brooks, “and as people live longer, this will continue to be a growing issue.” Brooks said he expects topics such as finding eldercare resources, adult day care, choosing the right eldercare solutions and financing long term care, among others, to continue to attract mainstream interest.

About ElderCarelink

ElderCarelink, a leading provider of qualified lead generation services within the eldercare industry, provides internet-based referrals to consumers, matching eldercare specialists to seniors and their families. Providers include experts in assisted living, nursing homes, adult day care, private duty nursing, care management and homecare in all 50 states. More about finding eldercare assistance or joining our network of providers can be found at http://www.eldercarelink.com.

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