ODIN Technologies Ranked #1 RFID-Specific Service Provider; ODIN and IBM Receive Top Honors Overall from End Users for RFID Services

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RFID Update yesterday announced the results of an extensive end user and vendor survey. ODIN technologies is the top ranked RFID-specific company in several categories. ODIN ranked overall second to IBM as the leading RFID service provider.

RFID Update yesterday announced the results of an extensive end user and vendor survey. ODIN technologies is the top ranked RFID-specific company in several categories. ODIN ranked overall second to IBM as the leading RFID service provider. The 2006 RFID Marketing Strategies Report, conducted by RFID Update, indicated that IBM and ODIN technologies ranked first and second respectively in several categories. According to the report, ODIN ranked as the second most recognized RFID software and services provider and as the second “most desired RFID services provider to be associated with” in a category that included IBM and Sun Microsystems and SAP. The ranking also placed ODIN in the top 2 for RFID thought leadership among services providers. ODIN was in the top ten in all categories that also included RFID hardware manufacturers. The survey was distributed to 10,000 end-users and RFID industry participants.

“It is a great honor that RFID end users recognize ODIN technologies in the same company as IBM, Symbol, Texas Instruments and SAP. ODIN’s objective from the start was to develop the most experienced team with unparalleled expertise delivering 100% accurate RFID systems. The RFID Update survey confirms that end users see ODIN as an RFID industry leader in every category,” ODIN technologies President and CEO Patrick J. Sweeney II commented.

Mr. Sweeney added, “I couldn’t be more proud of our team. Any time a specialty firm like ODIN can generate this kind of recognition based on word of mouth and great work product without millions in advertising, it is a testament to a world-class team and Supremely Satisfied Clients. Clearly this cements ODIN technologies’ position as the leading global RFID focused services and software firm.”

ODIN technologies is well known for RFID system design and deployment and benchmark research testing of leading RFID equipment through its RFID Benchmark Series. ODIN is also recognized for its leading RFID installation and evaluation software tools such as EasyReader which improves the accuracy and speed of RFID deployments and EasyTag which automates the physics around proper tag selection and location. ODIN also recently opened an 8,000 square foot lab and deployment office in Europe and is the first RFID specialist services firm with offices and labs on two continents and clients on four continents. In the survey, ODIN placed in the top 10 among all providers in each category and in the top two among software and services firms.

“ODIN technologies has emerged as top of mind for end users looking at RFID Services companies. It is always impressive when an RFID specialist such as ODIN can generate almost as much name recognition as a company like IBM. It clearly speaks to ODIN’s successful positioning in the industry,” commented Will Smith of RFID Update, the industry resource that published the report.

About the Survey

Published by RFID Update in May2006, the 39 page 2006 RFID Marketing Strategies Report includes sections on marketing tactics of RFID companies, how well different messaging resonates with end users, recommendations for RFID companies and an appendix ranking RFID providers in several categories. The categories ranked include:

  •     Most recognized RFID Providers
  •     Top RFID Industry Thought Leaders
  •     Top RFID Companies Most Desired to be Associated With

Each ranking category presents the top 10 overall and then breaks out the top 10 RFID hardware providers and the top 5 RFID services and software providers. ODIN was one of only two private companies to make all three top 10 overall lists and was second to only IBM in the services and software segments. And, ODIN is the only non-RFID Middleware provider that made any of the services and software lists.

Accessing the Report

The report was developed by RFID Update and is available at http://www.rfidupdatestore.com. RFID Update is the RFID industry daily. Launched in early 2004, RFID Update is a free editorial briefing published every weekday for the growing ranks of top-level executives involved in the deployment of RFID (http://www.rfidupdate.com).

About ODIN technologies

ODIN technologies is the leader in the physics of RFID infrastructure testing, solution design and deployment. ODIN technologies leverages its team of RF engineers, physicists and software developers combined with its laboratory facilities to provide RFID consulting services to major retailers, consumer goods manufacturers, United States government agencies and other RFID early adopters. In addition to client deployment services, ODIN technologies is also the publisher of the RFID Benchmark Series, the industry’s first and most referenced head to head performance analysis of leading RFID tags and readers. ODIN’s President and CEO, Patrick J. Sweeney II is also author of RFID for Dummies published by John Wiley & Sons. ODIN technologies is privately held and has labs and offices in Dulles, Virginia and Budapest, Hungary. For more information visit: http://www.ODINtechnologies.com.

Contact:

Michelle Reilly        

ODIN technologies, Trusted RFID Experts    

703-966-7067

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