Million Dollar Press Releases

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New Book by Robert Smith & Associates PR

PR pro Robert Smith today announced the arrival of his new book Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity (ISBN 1-59971-387-x Aardvark Publishing)

On any given day you can find this hotshot PR superstar driving through hectic downtown Chicago traffic in his White Navigator to meet with a TV producer or newspaper reporter on behalf of one of his clients.

Just like Michael Jordan who had a look in his eye when he had the ball Smith believes he's going to score major publicity for his clients every time he calls a reporter.

In his new book Smith reveals his highly guarded secrets on how to get tons of free publicity and make your business a household name and he should know what he's talking about because he's been featured in Entrepreneur Magazine, Wall St. Journal, USA Today, and many others.

Readers will discover:

  • The truth about press releases
  • What successful publicists do differently
  • How to get national publicity
  • 101 reasons to write a press release
  • How to avoid the deadliest PR mistakes
  • Contact information for top media outlets

Smith, 32, decided to write the book after the success of two other marketing books that he contributed to including one published by Entrepreneur Press.

Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity is being supported by a book tour, TV show, and national publicity and advertising campaign.

In June 2006 you can read about Robert Smith in Businessweek, Entrepreneur Magazine, Fortune Small Business, and Minority Journal.

The book costs $17 and is available at


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