Elwood Street Designs, LLC Introduces Humorous Giftware For Moms That Reflects On Life Before Parenthood

Moms can now enjoy humorous giftware and lifestyle items that remind them of their more carefree childless days.

Pittsburgh, PA (PRWEB) May 19, 2006 -- Moms can now enjoy humorous giftware and lifestyle items that remind them of their more carefree childless days. Before Kids products make light of the realities of parenting. For example, financial pressure, Before Kids, I had shoe money; exhaustion, especially with new babies, Before Kids, I slept late; or the plights of the working mom, www.BeforeKids.com, work ended at five.

The concept for Before Kids was borne at a soccer game of Abby Miller’s son. After the game, a bunch of parents were talking and the conversation turned to life before kids, everyone had something they missed. After some research, Ms. Miller concluded there was a market for these products and she trademarked the name and concept Before Kids... Kitty Hanes Cheatham joined Ms. Miller and they further developed the idea via market research. "We exposed the concept and five designs to almost 250 women from 30 states and asked them to select their favorite. By a majority they loved the Before Kids concept and chose a simple, upscale design and that is the Before Kids look,” said Ms. Cheatham a marketing professional who has worked for consumer packaged good companies including Johnson & Johnson and H.J. Heinz.

One day DINKS (double income - no kids) and the next a family on the go. There are also new financial worries, childcare concerns, and other real life issues. Yes, there is a reality to parenting, but there is also a light side. Please join Before Kids in celebrating kids and the constant challenges of parenting – no regret, just reflection.

The Before Kids line currently includes unique and upscale coffee mugs, stationary products, aprons, and t-shirts.

Consumers may purchase Before Kids products at www.BeforeKids.com, interested retailers should contact Before Kids by email.

BEFORE KIDS is a licensed trademark of Elwood Street Designs, LLC.

CONTACT:
Kitty Cheatham or Abby Miller
Before Kids…
6383 Penn Avenue, #262
Pittsburgh, PA 15206
www.BeforeKids.com

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