Saugatuck’s Guptill Delivers CPM Strategy Insights

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Saugatuck Managing Director to present research and guidance at CFO magazine CPM conference in Chicago, June 5 2006.

Corporate Performance Management (CPM) should be planned and managed as a long, complex, and rewarding strategic business journey, and not regarded as a large, expensive IT project or solution. The most effective CPM investments with the greatest ROI are those that are managed as part of an incremental, strategic plan, building out from “beach heads” of standardized process, data, and applications.

That’s the message from more than three years worth of user and vendor CPM research by Westport-based Saugatuck Technology Inc. Saugatuck’s Managing Director of Research Bruce Guptill will deliver this message and research at the CFO magazine conference, “CPM / Chicago: How CFOs are Driving the Next Generation of Growth and Productivity,” to be held June 4 through 6, at the Westin River North Hotel, in Chicago, IL. Guptill’s presentation will kick off a user-vendor debate on the realities of enterprise CPM, hosted by CFO senior editor Scott Liebs.

The presentation will include Saugatuck research and insights on key user CPM strategy and management issues. Representative key issues to be addressed include:

  • What do user business and IT executives want from CPM?
  • What are the key business and IT obstacles?
  • How should CFOs approach CPM? What’s so appealing about a staged, incremental strategy?
  • Why should CFOs care about vendor ecosystems and alliances?
  • How can CFOs manage these vendor relationships to derive the maximum possible business benefit?

“I’m excited about the opportunity to share our research and insights with such a strategic, business-savvy audience,” said Guptill. “CPM at its heart is about improving business strategy and execution, and few executives understand this better – or can make better use of it – than CFOs.”

“We’re very glad to have Bruce and Saugatuck as part of our conference,” added CFO Research Services President Mary Driscoll. “Their insights tend to challenge the status quo when it comes to real-world vendor and technology impacts on user business strategy and management. Our audience appreciates Saugatuck’s unique candor and realistic, fact-based guidance.”

About Saugatuck Technology

Saugatuck Technology Inc. provides research-based consulting services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends. Founded in 1999, Saugatuck is headquartered in Westport, Connecticut (USA).

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Chris Macgregor
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