The U.S. Beer Drinking Team Reminds You To Raise The Beer Flag and Celebrate With Beer as You Buy a Member of the Military a Beer on Armed Forces Day

U.S. Beer Drinking Team Reminds You To Raise The Beer Flag and Celebrate With Beer as You Buy a Member of the Military a Beer on Armed Forces Day, Saturday May 20, 2006.

Baltimore, MD (PRWEB) May 18, 2006 -- U.S. Beer Drinking Team Reminds You To Raise The Beer Flag and Celebrate With Beer as You Buy a Member of the Military a Beer on Armed Forces Day, Saturday May 20, 2006

“The first military force created to defend the our newly formed country; the United States Marines was started in Philadelphia’s Tun Tavern over tall mugs of beer. Some people say that beer is the second fuel of the military. American service members around the world work tirelessly day and night to protect us and our way of life,” stated Chicago Bill Krejci, Coach of the USBDT “They put their lives on the line each and every day. The very least we can do is buy them a beer and say thanks. This year and every year on Armed Forces Day, raise the beer flag, lift your mugs and give thanks to the men and women of the United States military."

From www.tuntavern.com/ In 1756, Colonel Benjamin Franklin organized the Pennsylvania Militia and utilized the Tavern as a gathering place to recruit the area's first regiment of soldiers to suppress Indian uprisings. On November 10, 1775, Robert Mullan, the proprietor of the Tavern and son of Peggy Mullan, was commissioned by an act of Congress to raise the first two battalions of Marines, under the leadership of Samuel Nicholas, the first appointed Commandant of the Continental Marines. Nicholas's grandfather was also a member of the Tun Tavern Lodge of Free and Accepted Masons and it is this relationship between Mullan, Nicholas and the Tavern which has resulted in Tun Tavern being acknowledged as the birthplace of the United States Marine Corps. There are an estimated three million active and retired U.S. Marines worldwide who have been exposed in their military training to the historical significance of Tun Tavern. Each year on November 10th, around the world Marines toast the Marine's birthplace on the most significant date in the history of the Corps.

History of Armed Forces Day from Defense Link “President Harry S. Truman led the effort to establish a single holiday for citizens to come together and thank our military members for their patriotic service in support of our country.

On August 31, 1949, Secretary of Defense Louis Johnson announced the creation of an Armed Forces Day to replace separate Army, Navy, Marine Corps and Air Force Days. The single-day celebration stemmed from the unification of the Armed Forces under one department -- the Department of Defense.

Beer Radio and the “Beer Entertainment” Industry

Beer Radio is the first nationally syndicated and podcast radio program dedicated to 300 million beer drinkers in the USA and around the world. Beer Radio is hosted by industry veteran Ray “Red Star” Hoffman with Tim “Beer Man” Gallagher as co-host. Beer Radio’s theme is the constant and never ending search for your best beer on your best day with your best beer buddies.

With more than 90 million passionate beer drinking Americans spending over $82 billion dollars on "beer entertainment" in 2004, beer plays a major part in the American entertainment industry. During this same time period Americans spent only $9.5 billion on "motion picture entertainment" box office ticket sales. Directly and indirectly, the American beer industry provides over $162 billion in economic impact to the USA, employs over 1.7 million Americans, providing them with over $53 billion in wages and benefits. The American beer industry includes more than 2,400 brewers and beer importers, nearly 2,000 beer wholesalers and 550,000 retail establishments. The U.S. Department of Labor found their wages to be among the highest of 350 industries surveyed. The American beer industry provided over $30 billion in business, personal and consumption taxes, including over $5 billion in excise taxes in 2004. Worldwide beer sales totaled over $412 billion dollars in 2004. The beer industry has spent hundreds of millions of dollars in the last decade to promote responsible consumption of beer.

About Leisure Technician Media Entertainment (LTme)

Leisure Technician Media Entertainment (LTme) focuses on properly positioning brands as “instant brands.” Today’s consumers are impulse buyers and demand instant access to products and services of their choosing. Whether instant access is delivered via the Internet, cellphones, PDAs, television, video on demand, or smart messaging, LTme is focused on building better solutions to satisfy the consumers taste in “instant brand delivery.”

LTme strives to enhance the consumer experience by providing “instant brands” where consumers will identify and participate with other like-minded consumers. From online “lifestyle communities” combined with “brick and mortar” promotions, LTme enhances consumer experiences from all facets of their daily routine.

LTme marketing methods are founded upon the “MeMarketing” principles. “MeMarketing” focuses on building “instant brand loyalty” from the consumer’s need for necessity and desire. LTme strives for the “It’s All About Me” experience where the consumer instantly identifies with the brand but are not bombarded with untargeted brand messages.

LTme markets licensed brand merchandise in thousands of retail locations in the USA.

For more information about The U.S. Beer Drinking Team’s Retailer Loyalty Program, licensing, sponsorship and event marketing opportunities contact:

Mr. Joe Gardenghi
Director of Event Marketing/Sponsorship                  
Leisure Technician LLC
410) 744-4369                             
www.USBDT.com

*Press inquiries contact:
Mr. Dennis Buettner
(410) 647-4836
www.BeerRadio.com

Leisure Technician Media Entertainment, The United States Beer Drinking Team, Beer Radio, Beer Hall of Fame and University of Beer, remind you to: "Celebrate with beer! … and Think B4U Drink!"

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