SIOUX FALLS, SD (PRWEB) May 19, 2006
Today’s high gas prices are creating new opportunities for both consumers who eat on the run and fuel retailers alike.
Fuel prices are nearly a dollar higher per gallon from one year ago and consumers accustomed to eating on-the-go are looking for ways to make their food dollar stretch further. At the same time, these elevated prices have forced gas retailers to pay even higher fees for gasoline purchases, causing them to find alternative solutions to generate additional services and revenues.
Hot Stuff Foods’™ new Mac’s Market™ solves dilemmas for both harried consumers and gas retailers alike.
Today, 68 percent of Americans admit to eating on the run or in their cars. We are a nation racing from one activity to the next, with little time to sit down at the family table for a meal. This brings many more consumers making a pit stop at the nearest convenience store for a quick meal, and the dashboard dining phenomena has been taking to the streets ever since.
In fact, data published on the ACNielsen website, points to higher fuel costs as a key factor in decisions by 31% of consumers to reduce their visits to restaurants.
These fuel prices also elevate credit card fees for retailers, many times eliminating any small margins they may have had. In fact, retailers’ credit card fees alone are three percent, and they generally need a 20-cent-a-gallon markup just to break even.
“Over the past 20 years we’ve listened to retailers and their customers alike,” said Des Hague, chairman and president of international foodservice franchisor Hot Stuff Foods. “We know consumers’ number one priority for meals is convenience, and we know retailers have little space and labor within their stores but need additional sources of revenue. This pared with rising fuels costs keeps our company striving to create high quality tasting food on-the-go at an affordable price.”
Mac’s Market is a customer-driven program designed specifically for smaller retail environments, especially c-stores. All Mac’s Market products can be heated in a microwave by the consumer and is encompassed within four linear feet of space, providing a perfect solution for many retailer needs. Consumers can grab pizza and subs to gourmet cinnamon rolls and other hot breakfast items.
Grabbing a meal at a convenience store is becoming ever more popular as retailers are offering more hot items and comfortable seating areas for guests. According to the National Association of Convenience Stores (NACS), on average, shoppers have 2.5 convenience stores in the “store set,” driven by lowest gas prices, specific gasoline brands, pay-at-the-pump convenience and unique product offerings within the store.
“We are working hard to help our retailers stay on the short list of c-stores frequented by consumers,” said Hague. “We believe Mac’s Market is going to help them build revenue and keep consumers coming back for more while they’re living their busy lives.”
The Mac’s Market product lines includes subs made with gourmet breads, specialty meats and cheeses in the following varieties: Italian club on sun dried tomato bread; peppered turkey and Swiss on cracked wheat bread; club combo on Parmesan herb bread; and honey ham and cheese on potato chive bread.
In addition to cinnamon rolls, hot breakfast items include sausage pancake sandwiches; sausage, egg and cheese biscuit sandwiches; and ham, egg and cheese muffin sandwiches.
Most notable, though, is a hand-held pizza called The Gripper™, which is the hallmark of Mac’s Market.
“The Gripper answers the consumers’ need for on-the-go portability,” Hague stated. “It’s the first hand-held microwavable pizza that does not compromise quality.”
Hague said the company has received a terrific response to the new Mac’s Market program and has already signed on seven distributors nationwide.
About Hot Stuff Foods
Hot Stuff Foods™ franchises and/or licenses its branded food concepts in over 1600 locations throughout the US, Canada, Europe and Asia. Hot Stuff Foods™ offers a number of individual and bundled brands in various categories including Hot Stuff Pizza®, Hot Stuff Food On the Go™, Hot Stuff Food Xpress™, Mac’s Market™, Smash Hit Subs®, Summit Subs®, C-Street Bakery™, Stone Willy’s Pizza®, Eddie Pepper’s® Great Mexican Food, Asian Creations®, Nap Hendrix’s Southern Grill™ and Caffé Origins™ Coffee. Hot Stuff Foods™ can currently be found on the World Wide Web at http://www.hotstufffoods.com or by calling 1-800-648-6227 (International callers may reach Hot Stuff® at 605-336-6961).
Hot Stuff Foods
Lawrence & Schiller