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Canada's first comprehensive podcasting survey is underway. This study is aimed at discovering what is happening with podcasting in Canada; audience sizes and characteristics, popular podcasts and topics, audience demographics, and more.

Canada’s first comprehensive podcasting survey is underway. Released on May 12, 2006, this study is aimed at discovering what is happening with podcasting in Canada; audience sizes and characteristics, popular podcasts and topics, audience demographics, and more.

According to recent study by Forrester, there will be 12-million podcast listeners by the year 2010, and until now there has been no specific research done on the technology in Canada.

Podcasting is still seen as a grey area, something most people have heard of, but isn’t fully understood. The goal of this survey and its findings are to better understand the growth of podcasting in Canada and how quickly Canadians are adopting this new form of technology.

To participate in this groundbreaking survey and to be entitled to receive a highlighted summary of the results, visit Canadian Podcast Listeners' Survey website.

Toronto-based Sequentia Communications and Caprica Interacitve Marketing Inc. have joined forces to launch this podcast listeners’ survey. All of the findings will be part of a whitepaper on Canadian podcasting habits and audience size, to be released in June 2006.

About Sequentia:

Sequentia Communications is a full-service marketing and public relations firm that specializes in helping companies acquire and retain customers through community building. Sequentia is an urban marketing boutique that understands the effective use of technology in marketing. The company is based in Toronto and its clients include a cross-section of small to medium sized businesses, public sector organizations, agencies and technology firms.

About Caprica Interactive Marketing Inc.:

Caprica Interactive Marketing helps businesses understand how to use cost-effective yet powerful podcasting and Internet marketing solutions to build brand awareness. While anyone can produce a podcast, Caprica focuses on helping its clients optimize and monetize their podcasts to increase sales, decrease marketing costs and build relationships with their customers.

For more information, please call:

Maggie Fairs

Sequentia Communications

416-203-3656 x227

or

Nicole Meitsch

Sequentia Communications

416-203-3656 x229

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Jenny Strider

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