Our considerable reach demonstrates that business owners rely heavily on vertical search, and advertisers therefore experience higher conversion rates. Advertisers and publishers are recognizing that to effectively compete online, they must follow the natural fragmentation of the marketplace.
Santa Monica, CA (PRWEB) May 17, 2006
Business.com, the leading search engine designed and organized for business, today announced it has been named as one of the ‘Media Power 50’ by BtoB, the magazine for marketing strategists. This recognition as a powerhouse in the competitive online media space comes on the heels Search Channel’s recent white paper, ‘The Emerging Opportunity in Vertical Search,’ which highlights Business.com as a major player in the business category.
Business.com, the leading B2B vertical search engine, is at the forefront of online trends affecting both search behavior and advertising investments. A recent industry survey showed that 71% of professionals consider the Internet, including search engines and trade sites, as the most useful media source for work-related information. Search Channel highlights vertical search as a compelling opportunity for marketers seeking to leverage this trend.
"We're pleased that BtoB Magazine and Search Channel have recognized Business.com as a leading resource for busy professionals to find the information and resources they need to get their jobs done," said Lane Soelberg, Vice President of Marketing for Business.com. "Our considerable reach demonstrates that business owners rely heavily on vertical search, and advertisers therefore experience higher conversion rates. Advertisers and publishers are recognizing that to effectively compete online, they must follow the natural fragmentation of the marketplace."
"We are witnessing a global move towards focus and specification, and Business.com is leading the way online," said Soelberg. "Accolades from BtoB and Search Channel clearly demonstrate that vertical search is picking up momentum, and Business.com is the thought leader in business search, one of the most lucrative categories."
Business.com's combination of focused organic and paid search results is based on a search query's context and a vast index of business authority sites, providing users with a more intuitive search experience without consumer clutter. It is this unique mix that makes Business.com the leading search engine for business, attracting 4 million monthly visitors and reaching more than 26 million more through its web-wide distribution network.
Eight of Business.com's Network Partners were also honored in the BtoB 'Media Power 50', including Forbes.com, BusinessWeek.com, CNET.com, Entrepreneur.com, Inc | FastCompany, FT.com, and GlobalSpec.com.
Business.com helps small business decision-makers solve their most pressing business problems and realize their most compelling opportunities. As the largest business-to-business search engine and directory, Business.com makes it easy to find the most useful business websites, products, and services saving our users time and money.
Business.com’s proprietary taxonomy and classification system of over 65,000 business categories allows professionals to intuitively locate the most relevant and authoritative business information, without consumer clutter.
As the leading vertical search engine for business, Business.com attracts more than 4 million diverse business owners and decision makers and reaches another 27 million through its distribution network, which includes top-tier publishing partners such as Entrepreneur.com, Forbes.com, Businessweek.com, Inc.com, FastCompany, and Internet.com.
Business.com was founded in 1999 by eCompanies. Still privately-held, Business.com added Benchmark Capital as a preferred stockholder in 2004, whose portfolio includes franchise companies such as Critical Path, eBay and Jupiter Networks.
For more information, please visit http://www.business.com.
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