To Bush, America’s First MBA President, Author Says: 'I Voted For You, But Your Management Sucks!'

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Mark Stevens, author of the newly released "Your Management Sucks.", a follow-up to his BusinessWeek bestseller "Your Marketing Sucks." takes aim at the management style of President George W. Bush, America's first MBA president and offers all managers a taste of the book by making Chapter 1 of “Your Management Sucks,” available exclusively on the book’s dedicated web site, http://www.YourManagementSucks.com.

I have told Fortune 500 CEOs that their management sucked. While I voted for President Bush--twice--it is not a personal nor political view which drives my comment; rather it is from a business and leadership standpoint, and with the intention of being constructive, that I say to the President publicly:

Mark Stevens, management consultant, marketing professional and author of 20 books, today mailed a copy of his latest book, “Your Management Sucks: Why You Need to Declare War on Yourself…and Your Business” to the President of the United States George W. Bush.

President Bush, who earned a Masters of Business Administration from Harvard Business School, is the first U.S. president with an MBA. Stevens, CEO of MSCO, a marketing and management firm based in White Plains, NY, says: "I have told Fortune 500 CEOs that their management sucked. While I voted for President Bush--twice--it is not a personal nor political view which drives my comment; rather it is from a business and leadership standpoint, and with the intention of being constructive, that I say to the President publicly: “Sorry, but your management sucks."

Stevens cites 10 key reasons why the President’s management of the country sucks:

1.    The mismanagement of the war in Iraq – there was virtually no plan after the initial invasion;

2.    America’s youth disregards him – compared to their embrace of President Kennedy;

3.    His failure to draw a compelling vision for the country – instead he is reactive and defensive; compared to President Reagan’s desire to end the cold war;

4.    His failed executives are protected by loyalty instead of a meritocracy – in this regard, his management could be compared to that of General Motors;

5.    He keeps his most valuable asset—his wife, Laura – in the closet instead of front and center;

6.    He has no ‘Killer App’ – he does not offer the country a killer offer of his vision or abilities; instead he delegates authority, lacks ambition and imagination;

7.    His failure to draw a clear line between his role as President and his peers and friends in the oil industry taints him in the current oil crisis;

8.    One could equate his poll numbers with a CEOs revenue numbers, and the President doesn’t appear to be addressing this issue either;

9.    His lack of communication skills have diminished his authority; one can have a big title, but must fill the shoes and act the part in order to be taken seriously;

10.    In short, he is not managing the country; he is simply overseeing the White House, and even doing that from a distance. He appears to have one foot out of the door and he has two more years to go on his ‘contract’.

Stevens says the leader of the free world is not performing at the level he should be. “The President declared war on Iraq, Afghanistan and even France in some respects; he really should be declaring war on himself and his management style which is no longer having much positive impact on the management of the country, the pressing issues of the moment, or even his legacy. As the country’s first MBA president, he needs to know that now is the time for a significant restructuring of his methods and his team and to employ a killer app to produce a turnaround which will get the country and his presidency back on its feet,” says Stevens.

Today, Mr. Stevens offers all managers a taste of his book by making Chapter 1 of “Your Management Sucks,” available exclusively on the book’s dedicated web site, http://www.YourManagementSucks.com. The book’s publication date is May 16, 2006 (Crown Business/Random House).

Mark Stevens is the author of more than 20 books, including the Business Week best seller, “Your Marketing Sucks”. He operates MSCO, an ROI-focused marketing and management firm based in White Plains, NY whose clients include Fortune 500 companies and entrepreneurial businesses. An in-demand speaker and regularly featured media commentator, Mr. Stevens writes the highly successful blog, “Unconventional Thinking” is read by more than 3 million readers. http://msco.com/blog/

For more about the book, please visit: http://www.YourManagementSucks.com. For more about MSCO, please visit: http://www.msco.com. “Your Management Sucks” is available for purchase online and at bookstores nationwide. The Crown Business/Random House web site: http://www.randomhouse.com/crown/catalog/display.pperl?isbn=9781400054930.

To arrange an interview with Mark Stevens, please contact: Suzan French, 610-573-6989 or Carol Bloom Stevens, 914-251-1500.

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MSCO
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