UpSNAP Introduces Personalized Radio for Mobile Phones

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Adds streaming radio, comedy, homeland security alerts and more to mobile audio catalog.

UpSNAP, Inc. (OYC UPSN:OB), the premier provider of free mobile search and streaming mobile audio entertainment today launched a catalog of premium radio services for mobile phones. For the first time, consumers can get personalized audio content, on-demand, to any device in the U.S. The services include Hip Hop and Latin music stations, comedy, homeland security alerts and more.

As a premium sms service, all billing is applied directly to the consumer’s phone bill, eliminating the need and risk of entering credit card information. The services are an extension of UpSNAP’s current audio catalog that includes content from leading brands in sports, entertainment, news, and podcasts. The cost of each service ranges from $1.99 to $4.99 per month.

"Through premium SMS, we are able to deliver compelling radio content to mobile phones, leveraging its most basic audio capabilities.” said Tony Philipp, President and CEO of UpSNAP. “UpSNAP can literally turn any mobile phone into a radio, allowing consumers to receive a library of audio content wherever they might be. And unlike other services like mobile video, our streaming audio works on every mobile phone.”

“UpSNAP’s streaming audio places no limits on who can receive our live radio service”, commented Mark Davidson, Director of Business Development for Juice Radio. “Our listeners do not require special equipment or complicated downloading procedures. If they have a mobile phone, then they can listen to Juice Radio, anytime, anywhere.”

UpSNAP’s premium streaming content is available to all mobile phones in the U.S. Mobile phone users need only text message a keyword associated with the desired content (i.e. ‘juice’ for Juice Radio) to UpSNAP’s shortcode -- 27627. Within minutes they will begin receiving their desired streaming audio content delivered directly to their phones much like a regular phone call.

About UpSNAP, Inc

UpSNAP, Inc. (OTC: UPSN.OB) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information.

UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit http://www.upsnap.com for more information.

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Dean Shaw
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