GDMI Recognized for Marketing Innovation at 2006 Yellow Pages Association Awards Ceremony

GDMI (Global Directive Marketing Initiatives, LLC) was acknowledged at the Industry Excellence Awards sponsored by the Yellow Pages AssociationTM (YPA).

(PRWEB) May 20, 2006 -- GDMI (Global Directive Marketing Initiatives, LLC) was acknowledged at the Industry Excellence Awards sponsored by the Yellow Pages AssociationTM (YPA).

The award recipients were announced at the 2006 "The Magic is Back" annual conference and exhibition held this year in Orlando, Florida. YPA annually honors Yellow Pages and advertising innovators in publishing, marketing and associated companies that comprise the worldwide directory advertising industry.

Steve Fish, President of GDMI said, “This award simply justifies what we continue to practice, bringing increased sales traffic to our clients through innovative methods.”

GDMI received a Bronze Award in Marketing Innovation for “The Story of Low Cost Lead Generation” summarizing its work on the AAA account. The case study highlighted GDMI’s ability to work through both print and Internet marketing channels to bring new business to AAA. GDMI supplied organic search optimization and pay-per-click Internet marketing services to generate traffic to the www.aaa.com website as well as national print Yellow Pages campaigns for its local clubs.

“Each year, our industry’s programs prove even richer and more innovative in addressing market challenges and capitalizing on the Yellow Pages’ effectiveness,” said Neg Norton, YPA president. “These award-winning efforts set the standard for Yellow Pages best practices in serving advertisers and end-user consumers and businesses.”

GDMI has been in the directive marketing business 27 years delivering great value, service and returns on investment for its diverse client base. GDMI is the leading source of Directive Marketing, an innovative research driven methodology that puts advertising and information in front of consumers at the point they are ready to make a buying decision. Directive Marketing maximizes advertising and marketing resources by leveraging consumer behavior and interaction with different types of media including search engines, phone directories, specialized and vertical market sites. For more information please visit http://www.gdmi.net.

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