WetFeet Releases New White Paper, a Primer for Recruiters on How to Utilize Recruitment Marketing Research

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"Market Research as a Secret Weapon - A Recruiter's Guide" - how to use and buy Market research.

WetFeet, an expert on recruitment and staffing, announced a new white paper at the WetFeet Inside Recruiting Spring Forum yesterday. Authored by noted recruiting authority and WetFeet President Steve Pollock, “Market Research as a Secret Weapon – A Recruiter’s Guide” is a primer on how company recruiting organizations can apply market research to achieve better hiring results.

“The more successful companies are utilizing market research to better understand their target candidates – what drives their career decisions, which employment branding and marketing initiatives really resonate, and which recruiting strategies will yield the best results,” said Pollock.

Mr. Pollock presented the white paper to attendees at the WetFeet Inside Recruiting Spring Forum held yesterday at the Quadrus Conference Center in Menlo Park, CA. The topic for the forum was Marketing Your Company to Top Talent: How to Win in a Competitive Job Market. Mr. Pollock moderated a panel that included Jeff J. Hunter, Director of Global Talent Technologies at Electronic Arts, Inc.; Marie Mookini, Associate Director, MBA Career Management Center, Stanford University; and Paula Judge, Director of Talent & Employment Services at the Robert Toigo Foundation.

“A common theme among our panelists was the need to develop a deep understanding of candidates and cultivate personal relationships with them,” said Pollock. “Armed with solid data and honest feedback from the market in the form of research, an employer can develop a robust strategy and have strong confidence in its recruiting and talent management plan.”

The nine-page white paper helps recruiters, who may not be familiar with market research techniques, understand the different methods of recruitment marketing research, how to select the right methodology and vendor, and how to apply the results.

Market Research as a Secret Weapon – A Recruiter’s Guide, is available from WetFeet at no charge.

About WetFeet

WetFeet Research & Consulting, a division of WetFeet Inc., is the authoritative source for factual data, emerging trends and informed strategy on effective talent recruiting including sourcing, screening, evaluation, campus recruiting, online recruiting, diversity recruiting and retention. WetFeet has conducted extensive consulting engagements and customized research for many of the world’s top employers including Merrill Lynch, Procter & Gamble, Federated Department Stores and Deutsche Bank.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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