Woodbine, MD (PRWEB) May 23, 2006 –-
In an effort to maximize an online presence for its members, Southern Nursery Association (SNA) has formed a new marketing partnership with Internet publisher Green Industry Yellow Pages (GIYP).
GIYP and SNA have combined efforts to create an interactive online directory for SNA - The World’s Showcase of Horticulture®, scheduled for August 10-12 at the Georgia World Congress Center in Atlanta that will provide a year-long resource, marketing and relationship-building tool for trade show exhibitors and attendees.
Bridging the online gap, the interactive directory will serve as a plant, product and services reference guide and allow SNA exhibitors and attendees to connect and build relationships with one another before and after the show.
Attendees will be able to search year-round through exhibitor listings in order to find their intended plants, products and services. Similarly, exhibitors will be able to post their plants, products and services on the directory, providing the information to attendees before the show even takes place.
According to Danny Summers, SNA executive vice president, “The new service will greatly enhance search capabilities with expanded product categories.”
SNA has taken the online directory to the next level with its exclusive online marketing opportunities that allow exhibitors to promote their plants, products and services throughout the year.
“This increases the value of the show by enabling prospective buyers to search for products on our directory any time of the year,” says Summers.
The GIYP database of over 40,000 plants will enhance the SNA attendee’s experience when searching for specific plant cultivars that an exhibitor grows or distributes. In addition, the directory will include its own version of GIYP’s Virtual Plant Tag System, featuring more than 10,000 images and content from industry experts such as Dr. Michael Dirr and Dr. Allan Armitage.
Steve Cissel, GIYP’s CEO/Founder, states, “With the ever increasing GIYP network of media publishers, including Garden Design, Today’s Garden Center and joe gardener, we have only touched the surface of interactive marketing benefits for connecting SNA exhibitors with their customers.”
Established in 1899, SNA is a not-for-profit professional trade association representing the horticultural industry in the southern U.S. through educational, commercial and research opportunities.
Founded in 1999, GIYP is an interactive media publisher of searchable directories that make finding products, services and local retailers quick and easy for the both consumer and trade professionals.