Freebies Are the Way to Go: EQ Shows Confidence in Product and Promotes Customer Loyalty
The appeal of free samples has led to the development of countless websites dedicated to finding up-to-the-minute promotions and online freebies. EQ, a unique effervescent energy tablet, is currently offering free samples to consumers and has recently been profiled by several of these websites. By providing a no-frills offer to try EQ, the company exemplifies confidence in their product while considering consumer needs and preferences.
Bethesda, MD (PRWEB) May 19, 2006 -- EQ, the newest in effervescent technology, has long stood by the theory that consumers have to ‘see it to believe it.’ The new-to-market energy tablet believes that once consumers try the product, they will experience firsthand EQ’s convenience, versatility, healthful blend of vitamins and energizing effects. Over the years, the positive impression that consumers receive from free samples has led to the birth of hundreds of freebie-inspired websites. Providing free samples and free trials allows consumers to be introduced to a product completely risk-free and creates a product awareness that consumers attach to even more than other forms of promotion or coupons.
Studies show that 87% of consumers welcome the idea of free samples. The large attraction to free samples that are delivered right to the consumer’s door is not only convenience, but more importantly, the lack of commitment or monetary investment to try a new product. In addition, over 70% of consumers typically go on to purchase a product after they have tried a sample. Though clearly the influence to buy will be mainly derived from the consumer’s attraction to the product, most consumers also believe and appreciate that sampling builds credibility for the company and the product. Free samples reflect the company’s level of confidence in their product as this honest approach does not allow any product glitches or shortcomings to be hidden. Though traditional advertising raises product awareness, most consumers feel that sampling is more effective at leaving a noteworthy impression. Furthermore, satisfied consumers are much more likely to continue to spread the word to friends and family.
The positive impact and popularity of free sampling has led to the development of numerous websites dedicated solely to gathering up-to-the-minute information on current giveaways. Websites such as www.totallyfreestuff.com, www.killerfreebies.com, www.freestufftimes.com, www.fatwallet.com and www.slickdeals.com feature updated listings of free offers, like EQ, that are available online. Their growing popularity appeals to hundreds of thousands of Internet surfers nationwide that peruse these sites on an everyday basis. According to Adam Prentice of totallyfreestuff.com, "We've been around for about 8 years now. What started as a hobby now gets about 15,000 unique visitors per day, which shows how much people like getting free samples. People are very receptive to a try before you buy program so they know what they're getting before they commit to making a purchase."
But consumers are also seeking no-nonsense deals that will still protect the safety of their information. Although consumers love receiving free samples they are not as open to deals that require giving a lot of personal information.
EQ understands that today’s consumer is a savvy one. Their approach is simple and direct. Just by emailing freesample @ drinkeq.com, consumers submit a mailing address and EQ sends the samples out. The company is not asking for additional surveys or forms to be completed, and guarantees that the information received will not be distributed to other sources. Samples are sent directly to the consumer’s home so that they can commit time to the product on their own schedule. Research shows that roughly 60% of consumers prefer to receive samples in the mail, compared to a much lesser percentage that prefer to receive samples in supermarkets (11%), stores and shopping malls (7%), inserted in magazines (4%) or in public places (2%).
EQ contains a healthy, essential mix of vitamins and Ginkgo Biloba (for memory retention), combined with an energy blend that has a great kick to it; that keeps you going anytime of the day or night. EQ offers an appealing product for consumers looking for a healthy energizer. In addition, its pleasant, mild flavor allows it to be mixed into any beverage to offer an instant energy drink that is adaptable to each person's personal liking.
For more information, please visit www.drinkeq.com or contact Teresa Chen at 800.884.5771, extension 234.
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