Copywriter’s Ad Blog Stays Fresh, Attracts Business Worldwide

It’s a fact: most blogs fizzle after just a few months. What, then, has kept John Kuraoka’s Ad Blog going for more than three years? In a word: success.

San Diego, CA (PRWEB) May 24, 2006 –- John Kuraoka is not a name that rolls trippingly off the tongue (according to his Web site, it’s pronounced “koo-rah-oh-kah”). But Kuraoka’s Ad Blog, started back in February 2003, has helped give him a national and even international business presence.

Kuraoka is a freelance advertising copywriter and creative director based in San Diego, California. His Ad Blog focuses on the creative side of advertising, branding, and marketing. But, he frequently veers off into social commentary, particularly when writing about a pet topic: advertising aimed at children.

What has kept Kuraoka’s Ad Blog fresh for more than three years?

“Advertising!” he answers. “Advertising today is in a state of constant invention and re-invention. You can’t be in this industry – really in it – and not stay fresh.”

“I’m in the trenches every day,” he says. “I’m a copywriter, not a commentator. I get paid to create advertising, not follow it or explain it.” As a perverse result, his Ad Blog follows and explains advertising very well.

Kuraoka is no newcomer to advertising or blogging. He has 23 years in the advertising industry, and has maintained his family’s weekly online journal since 1998. He keeps blogging partly because, as a writer, it’s in his blood and partly because it brings him business.

“I just finished a project for a company in Lucerne, Switzerland. I’ve had clients in the UK, the Netherlands, Germany, France, Israel, Japan, South Korea, and Costa Rica. Here in the U.S., I’ve had clients in a dozen states, scattered across all the time zones.”

“The power of the web puts my portfolio on your desktop, whether you’re in Paris or Peoria. But the power of the blog puts me there in-person. A blog conveys voice and personality. It gives me the chance to build rapport.”

“And it’s rapport, not contact,” he says, “that’s the first step to a sale.”

You can read Kuraoka’s views on advertising and copywriting, with new entries almost every business day, at http://www.kuraoka.com/adblog.

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