New Article Shares the Secrets of Online Lead Generation

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Feeling the need to generate more leads? Don’t know where you’ll find the time? Let your website do the work for you. Infusion Software President Clate Mask reveals how in his new article Lead-generating websites find the strongest leads with less work. According to Mask, entrepreneurs can use top-tier strategies to boost their leads – and increase conversion rates.

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Feeling the need to generate more leads? Don’t know where you’ll find the time? Let your website do the work for you. Infusion Software President Clate Mask reveals how in his new article Lead-generating websites find the strongest leads with less work. According to Mask, entrepreneurs can use top-tier strategies to boost their leads – and increase conversion rates.

“It seems like many people would rather work harder than smarter. But in a short time, I show entrepreneurs how to increase their leads by investing LESS rather than more time in the process,” said Mask. “It’s a matter of finding the right prospects and being ready for them once they visit your website.”

The article shows you not only how to get prospects to your website, but how to get them to opt-in to your list once they visit. Most importantly, the article gives solid tips on how to turn prospects visiting your website into customers using frequency and customer relationship management software:

“When those prospects arrive at your website, it’s easy to warm them from tepid to piping hot with a value-packed opt-in newsletter. And when they enter their names and email addresses in the dialog box, their info goes right into your marketing database. If you’ve got a good customer relationship management (CRM) software program, it will instantly sent a confirmation email, giving you another point of contact in your quest for frequency. You can also use that CRM to manage your newsletters and send additional communications to your database by email, fax, voice, direct mail, ect.

Most importantly, once your prospect opts-in, make sure your website opens a ‘Thank You’ window that features more offers. Think of it as ‘Thank You’ marketing. After all, you know that these prospects are likely to appreciate and take advantage of additional reports or killer discounts. With the CRM program, you can track which customers took advantage of which offers. Now you can follow up with additional special offers tailored to their interests (which increases the chance they'll buy.)”

To view the entire article, or for more information, visit Infusion Software’s website, http://www.infusionsoft.com.

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Michele Pariza Wacek
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