Securities Dealing Systems Changes Name to SDS Financial Technologies and Launches New Company Website

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Securities Dealing Systems, a leading provider of electronic trading solutions and market data, today announced that it has changed its name to SDS Financial Technologies. The name change underscores the company's vision and alignment of its new business focus to stay ahead of the latest trends and technologies in the global financial technology market.

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This is more than just a name change. This move reflects a new focus on the convergence and integration of alternative and electronic trading systems, direct market access and market data.

Securities Dealing Systems, a leading provider of electronic trading solutions and market data, today announced that it has changed its name to SDS Financial Technologies and has launched a new company website http://www.sdsft.com.

The name change reflects the company's vision and alignment of its business focus to stay ahead of the latest trends and technologies in the global financial technology market. SDS has evolved beyond market data to provide powerful, comprehensive trading and electronic marketplace solutions for hedge funds, institutions and exchanges.

More Than Just Market Data

SDS’ vision is to enable financial institutions and hedge funds to have high quality market data and electronic trading solutions to drive their return on investment. SDS plans to focus on delivering innovative and customized information and transaction solutions to corporate clients and financial institutions backed by the SDS reputation for integrity and commitment to their customers.

"Our new name more accurately reflects our business focus and position within the broader financial technology market," says George Maragos, President of SDS Financial Technologies. "This is more than just a name change. This move reflects a new focus on the convergence and integration of alternative and electronic trading systems, direct market access and market data."

About SDS Financial Technologies

Founded in 1988, SDS Financial Technologies, Inc. (http://www.sdsft.com) is a New York- based, leading provider of electronic trading solutions and market data. SDS has two offices with data centers with headquarters in downtown Manhattan, as well as a world-class development center in Bangalore, India. The SDS development team specializes in large, real-time mission-critical systems. SDS clients include major stock and futures exchanges as well as some of the largest and most successful financial services companies in the world.

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Renee Hewitt
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