Venture Investors and Entrepreneurs are Now Betting Heavily on the Boomer and Senior Markets

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Silicon Valley Boomer Venture Summit, June 20, 2006, at Santa Clara University, Santa Clara, CA, reveals innovation, investment, entrepreneurship and opportunity within the 45+ Market. This one-day event presents the leading innovators in the boomer marketplace -- VCs and their portfolio companies, key analysts, emerging entrepreneurs and non-profit leaders -- to share their market knowledge, strategies and winning case studies.

America’s 78 million baby boomers – a generation with more than $2.5 trillion in spending power – are fast approaching their golden years. The first wave of boomers began turning 60 in January, and the number of Americans age 65 and older is set to double by the year 2030.

Recognizing the tremendous opportunities for growth, service and profit this demographic shift represents, the venture community is investing heavily in entrepreneurial companies that are developing new products and services aimed at consumers age 45 and up.

The second annual Silicon Valley Boomer Venture Summit will be held June 20, 2006 at Santa Clara University in Santa Clara, CA. This one-day event features prominent leaders from the private venture investment community, their portfolio companies, and entrepreneurs and early-stage companies targeting the aging baby boomer market.

”The focus of this unique event is to bring together the leading innovators in the boomer marketplace -- VCs, corporations, entrepreneurs, marketers, corporate strategists, market researchers, analysts and non-profit leaders -- to share their market knowledge, strategies, winning case studies and resources,” said Mary Furlong, CEO of Mary Furlong & Associates and co-producer of the Summit.

North Castle Partners, Johnson & Johnson Development Corporation, Draper Fisher Jurvetson and Palo Alto Partners will present their investment strategies and the entrepreneurs they are backing, while Intel Capital will share its latest research on the healthy living market.

The two keynote speakers will discuss business models that are working on the Internet the customer service needed to succeed. Presenting will be Safa Rashtchy, senior Internet analyst for Piper Jaffray & Co., “The Future of the Internet and Boomers,” and Craig Newmark, founder of craigslist, “The Best of Online Community and Customer Service: The Craig’s List Story.”

Other noted speakers include Gale Benessen, Advisor, North Castle Partners; Jennifer Fonstad, Managing Director, Draper Fisher Jurvetson; Fernando Torres-Gil, Associate Dean of Academic Affairs, UCLA School of Public Affairs; Michael Goldberg, General Partner, Mohr Davidow Ventures; Emilio Pardo, Chief Brand Officer, AARP; Barry Posner, Dean, Leavey School of Business, Santa Clara University; Jon Staenberg, Partner, Rustic Canyon Partners; Brad Vale, VP, Johnson & Johnson Development Corporation; Peter Ziebelman, Partner, Palo Alto Venture Partners; and Jeff Zimman, CEO, Posit Science Corporation. The networking luncheon menu will be designed by Mollie Katzen, author of the top selling cookbook, Moosewood Cookbook.    

Summit attendees will hear the Silicon Valley Boomer Business Plan Competition’s five finalists present their business plans – and be there when the $10,000 Grand Prize Winner is chosen. The competition has attracted contestants from around the United States and as far away as New Zealand and the Philippines. In all, more than 70 business plans were submitted by entrepreneurs, early-stage companies and college students from five countries.

For more information and Summit registration, please visit

The Silicon Valley Boomer Venture Summit’s sponsors include North Castle Partners; AARP Services, Inc.; Intel Capital; MetLife Mature Market Institute; Silicon Valley Bank; Wells Fargo; Facebook; and NBC. Marketing partners include: American Society on Aging’s Business Forum on Aging; SmartSilvers Alliance; CEOnetworking; and SVASE.

The Summit is co-produced by Santa Clara University’s Leavey School of Business and Mary Furlong & Associates.

About the Co-producers

Leavey School of Business, Santa Clara University

Founded in 1926, the Leavey School of Business at Santa Clara University was one of the first business schools in the country to receive national accreditation. Its undergraduate business program is recognized as one of the best in California, and its MBA program is ranked 10th in the nation among part-time graduate programs for working professionals.

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in this $2 trillion-per-year market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and nonprofit organizations serving the 50+ market. Mary Furlong, Ed.D also serves as an executive professor on Entrepreneurship at Santa Clara University in the Silicon Valley. See for more information.


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Marty Silberstein
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