Make Coffee, Not War: Baristas Unite to Fight Bad Coffee

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Western Barista Guild Jam June 3rd and 4th brings together some of the best coffee people in the west for training, community and fun.

We are joining forces to get our consumers to focus on all the hands that it takes to get a quality cup. Together we raise the standards of the product, as well as raise consciousness of how much hard work it takes to produce quality beverages.

Hundreds of rabidly pro-joe Baristas and coffee people are set to descend on the Bay Area for the second annual Western Barista Guild Jam Saturday June 3rd and Sunday June 4th. The largest gathering of professional Baristas in the west is converging for a weekend of intense training, advanced techniques, community building and camaraderie. Barefoot Coffee Roasters is hosting the event at the Professional Culinary Institute in Campbell, CA. The Western Barista Guild Jam is open to any professional barista or industry professional. Baristas are coming from all over California, Hawaii, Arizona and Nevada.

The theme of “Make Coffee, Not War - Fight Bad Coffee” evokes memories of past revolutions and clearly touches on the pride and counter mainstream tendencies of many professional Baristas. Event coordinators insist that there are no overtly political messages implied. The focus is on encouraging Baristas and café owners from competing cafes to stop fighting one another and instead join forces to fight bad coffee together.

“There is so much bad coffee out there and so much room for improvement in making better beverages that it is senseless for independent cafes to fight against each other,” said Monica Hill, Barista Events Manager. “We all need to join together and fight for great java. Join the espresso revolution!”

A Barista Jam is much like a musical jam session with educational classes and celebrity sightings thrown in. Baristas, café owners, chefs and other java professionals come together to learn, train, encourage and network. The Western Barista Guild Jam is officially sanctioned by the Barista Guild of America (BGA) and the Specialty Coffee Association of America (SCAA).

Platinum sponsors Nuova Simonelli and Gold sponsors Royal Coffee and DaVinci Gourmet are among a wide ranging group of sponsoring companies that are joining forces with Barefoot to host the event. A bevy of top speakers and trainers has been assembled to marshal the troops into action. Bay Area legend Ken Davids of CoffeeReview.com will be holding an intense tasting class on single origin varietals. Heather Perry, 2006 Western Regional Barista Champion, will be leading classes on espresso and competition. In fact all six of the top six finalists of the 2006 Western Regional Barista Championship will be on hand teaching classes. Additional information and registration signups are available on the Web site at http://www.westernbaristaguildjam.com.

"Barefoot has assembled an awesome line up of West Coast professionals to share their knowledge and skills. This event is a must for any professional serious about developing their craft and connecting with our local community," said John Laird, owner/roaster of Pacific Bay Coffee Company.

Where: Professional Culinary Institute located at 700 West Hamilton Ave., Suite 300, Campbell, CA 95008.

When: June 3 and 4 from 8:00 a.m. to 7:00 p.m. each day.

Cost:    Admission is only $75 for non-Barista Guild members and $50 for Guild members.

Who:    Any practicing barista or café owner is welcome to attend.

How:    Register on the Web site today as the event will sell out.

“To us, the fight is about the product and all the people that make it what it is. Getting consumers to slow down and sip the beverage, rather than merely chugging it as a drug. This process de-commodifies coffee.” Said Eileen Hassi, Co-founder of Ritual Coffee. “We are joining forces to get our consumers to focus on all the hands that it takes to get a quality cup. Together we raise the standards of the product, as well as raise consciousness of how much hard work it takes to produce quality beverages.”

The Barista Guild of America is an international trade organization for baristas. The Guild focuses on enhancing beverage quality, promoting quality as the standard for success and cultivating a sophisticated "public face" for the industry. The Specialty Coffee Association of America (SCAA) is the trade association for the industry, one of the fastest-growing in the world. Specialty beans are grown in the world's most ideal climates and prepared according to exacting standards.

Barefoot Coffee Roasters is a full-service espresso bar and artisan organic wholesale coffee roaster. Barefoot is the Bay Area’s most award winning roaster and cafe. Barefoot was just rated one of the top four boutique roasters in the country by Food and Wine Magazine. All beans are roasted fresh in the café by skilled artisan roasters using old-world, small batch roasting techniques to coax the best flavor out of every cup. 100 percent of Barefoot beans are sustainable and over 85 percent are certified organic, shade grown and fair trade. Barefoot beans are served and enjoyed in many quality cafés and restaurants throughout the nation. Barefoot is proud to be a participating member of the SCAA, the Roasters Guild and a founding member of the BGA. Located at 5237 Stevens Creek Blvd. in Santa Clara (at the corner of Lawrence Expressway). For more information, please call (408) 248-4500, visit http://www.barefootcoffeeroasters.com or simply drop by.

Contact:

Andy Newbom

Barefoot Coffee Roasters

408-687-3692

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