Los Angeles, CA (PRWEB) May 23, 2006
U.S. independent hi-def disc manufacturer Blue Ray Technologies is announcing its multi-tiered entry into what many expect to be the multi-billion dollar Blu-ray games arena. The firm will launch a new company, Blue Ray Game Technologies, to both manufacture high-definition game disks for studios and to develop its own line of games in-house.
“Even many game business professionals don’t fully understand everything Blu-ray is about to do for their industry,” said Blue Ray Technologies founder and DVD pioneer Erick Hansen. “The graphics, processing power and video texturing, not to mention the storage capacity, will be a quantum leap in the technology that will absolutely engulf gamers.”
The new generation of Blu-ray discs (the generic term, along with “BD”) games will be ushered along by combo hardware like the upcoming Sony Playstation 3, priced at $599, and able to play Blu-ray hi-def movies as well as memory-munching advanced games. A double-layer BDs can hold 50 gigabytes of memory (10 times a DVD) so it can hold an elaborate game, hi-def movie and many extras, which makes the format attractive to multi-media studios like Sony and Disney. Furthermore, BDs eventual storage capacity will reach 100GB, 200GB and beyond, which will make the discs and drives very popular with computer users.
Hansen, who manufactured the first DVD-ROM game, “Wing Commander,” for Creative Labs, said his launch of a game development firm was to ensure gamers would get the full-blown possibilities of BD games that other developers may not provide. “The gamers will soon demand the full-scope of what BD can do,” Hansen said.
Regarding the in-house game division, Hansen said the Blue Ray Game Technologies would be creating strategic alliances with existing game companies as well as hiring developers, designers, artists, writers, directors and others in the production area. In addition, he said BRGT would be purchasing hi-def cameras and working on soundstage facilities. “One of our goals is to combine true 1080 hi-def video with computer animation engines for the ultimate consumer experience.”
Hansen recently announced he would be lowering the price on his Blue Ray Technologies discs (http://www.blueraygroup.com) for movies, and says that with his patent-pending processes he will be able to lower prices on the game disks as well.
Sony Computer Entertainment CEO Kazuo Hirai said recently that at least 15 BD games, from development giants like Electronic Arts and Activision, will be available for the November PS3 launch, despite delays in getting development kits to game studios.
One financial analyst said that if game companies start using much of Blu-ray’s 50GB capacity, developers may be forced to “dumb down” PS3 content for the rival Xbox 360 from Microsoft. Furthermore, the analyst suggested that the relatively low price of PS3 consoles vs. the $1000 initial price on movie-only BD consoles could encourage non-game aficionados to buy the PS3, thus enlarging the game market. The PS3 would be in effect a full home entertainment center/portal as it plays hi-def movies, games and can connect to the internet.
The suggested retail price for Warner Bros. films on BD and rival format HD-DVD is $34.99 for newer titles and $28.99 for catalog films. Commercial BD titles are scheduled to launch in June, while blank discs for recording will run between $17.99 and $59.99.
Blue Ray Technologies and BRGT will be one of the only U.S. indie plants to manufacture BD movie and game discs, important as large studios may need outside production when their own facilities fill up, while independent filmmakers and game designers may find high-tech local facilities useful for anti-piracy, speed, and quality-control reasons.
# # #