Expert Commentator: Enron Verdict/Ethics Issues

As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author is available for comment on Enron verdict and other business ethics issues.

Hadley, MA (PRWEB) May 23, 2006

As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author Shel Horowitz is available for comment on Enron verdict and other business ethics issues

Suggested Questions to Ask Shel (or choose your own):

  • What does this verdict mean for American business? For business worldwide?
  • What's the business secret that Arthur Andersen, the company founder, understood--but that the Arthur Andersen accountants who conspired with Enron were clueless about?
  • You say 'nice guys don't finish last!' How can a 'nice guy' attitude generate business success?
  • How did the Tylenol poisoning scare actually help its manufacturer, Johnson & Johnson?
  • Does an ethical attitude matter more in a big company or a small company?

Credentials:

  • Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)
  • Founder of the Business Ethics Pledge
  • Regular columnist for Business Ethics Magazine
  • Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations
  • Blogger on ethics issues since 2004
  • Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)
  • Frequent interviewee in major print and electronic media (see http://www.principledprofit.com/press-room.html#media for detailed list)

Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron's senior officials blew apart two companies and had a definite human cost. Specific comments will depend on the verdict.

Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.

Contact:

Shel Horowitz

Office (and best message number): 413-586-2388

Home: 413-584-3490

Cell: 413-563-7735

Email:shel AT PrincipledProfit.com (Subject: EthicsInterviewRequest)

http://www.business-ethics-pledge.org (Ethics Pledge)

# # #


Contact

Attachments

Shel Horowitz, author, Principled Profit: Marketing That Puts People First Shel Horowitz, author, Principled Profit: Marketing That Puts People First

Photo of shel Horowitz, expert in business success through ethics and cooperation


Principled Profit by Shel Horowitz--Apex Award winner Principled Profit by Shel Horowitz--Apex Award winner

Front cover of Principled Profit: Marketing That Puts People First, the award-winning book on success through business ethics