Mac Users Scramble to Save on Mystery Mac Software

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Mac Software Deals Require Community Effort in the "CollaboZOT" - Mac Users Save a Bundle at

Another week, another mystery for Mac fans. MacZOT visitors have an opportunity at another huge bundle of exciting but unknown applications for one low price — but possibly increase price — $19.95 — a huge savings! One application in this MyzteryMegaZOT will be exposed at the end of each day if the participants in the scavenger hunts are able to decipher the clues.

MacZOT! launched in early March, with a mission to offer Mac users everywhere a chance to see an buy great shareware applications for the lowest prices on the web. Since then, more than 60,000 unique visitors per month are clicking and queuing up to see what the daily Zot brings.

MacZOT recently introduced a marketing innvoation called CollaboZOT!™. By harnessing the collaborative power of the Mac community, the contest allows users to determine the final value of a large software bundle. For each day the CollaboZOT players reach the goals set out by the site, one application will be revealed.

Participating Mac developers have found MacZOT to be an extra marketing channel for the growing Macintosh shareware market. Mac users are reporting tremendously positive experiences about receiving unexpected values in their daily RSS readers and are excited by the innovative attempts of the MacZOT team to make software more available.

"MacZOT is a great way to introduce Mac users to applications they might not usually get a chance to see. It works out perfectly for everyone because developers get their products featured in front of a large audience while consumers get great values," said John Casasanta, developer of the application iClip.

MacZOT supporters are speaking up with action. The first MyzteryZOT bundle sold more than 150 copies in just under ten hours. The second topped 500, and the third sold over 1,000 units. Was it just a fluke? What will the MyzteryMegaZOT bring to the table?

MacZOT was founded by Brian Ball after spending more than eight years working in the Mac shareware market. He saw a need to shake up the marketing minds of software developer and wanted a site that could be used to test pricing, create buzz, and add a new twist to the way software has traditionally been bought and sold. The most powerful reaction from the site's visitors occur on days when they don't know what they're buying - but understand they're getting a tremendous value on useful applications.

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Brian Ball


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Brian Ball
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