Webloyalty Adds Senior Vice President to its Leadership Team to Drive Corporate Development Initiatives

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Newly appointed SVP David Lynch brings valuable marketing and General Management expertise to Webloyalty.

The interactive marketing services industry is seeing rapid growth and Webloyalty, with its unique set of capabilities and strong market leadership, is in a tremendous position to expand its offerings and apply its deep expertise to new high growth opportunity areas

Webloyalty, a leading interactive marketing services company, today announced the appointment of David Lynch to the position of senior vice president, reporting to Rick Fernandes, CEO. With more than 20 years of traditional marketing, digital/direct marketing, and general management and operations experience, Lynch will be charged with developing new business initiatives that complement the company’s successful subscription marketing services -- adding increased value to its growing client and customer base.

“David Lynch is a proven professional in both traditional and digital/direct marketing, and, he brings a wealth of expertise to Webloyalty’s management team,” said Rick Fernandes, CEO and founding partner of Webloyalty. “David’s deep marketing and general management experience will be invaluable to us as we look to capitalize on new growth opportunities in the ever expanding interactive marketing services industry.”

“The interactive marketing services industry is seeing rapid growth and Webloyalty, with its unique set of capabilities and strong market leadership, is in a tremendous position to expand its offerings and apply its deep expertise to new high growth opportunity areas,” said Lynch. “I am looking forward to working with founding partners Rick Fernandes, and Vince D’Agostino and the other members of the senior management team to guide Webloyalty’s pursuit of these new initiatives in a way that grows the company while providing the best possible business value to Weloyalty’s clients and customers.”

Prior to joining Webloyalty, Lynch served as Managing Director, North America East for Modem Media, a Digitas Inc. Company, and a leading interactive marketing services agency. Lynch led the operations of the company’s headquarters in Norwalk, as well as the company’s Atlanta office, while leading all functional disciplines including account services, creative, project management, technology, media, consulting, data analytics and research.

Before joining Modem Media, Lynch served as marketing director for Evian Bottled Water at the Danone Group. Prior to this, Lynch held multiple brand management positions at Pepsi-Cola Company within the company’s soft drink division. Lynch began his career in sales and management positions within Dun & Bradstreet Corporation’s Marketing Services division.

Lynch is a graduate of Middlebury College and received his M.B.A. from the Amos Tuck School at Dartmouth College.

About Webloyalty (http://www.webloyalty.com)

Webloyalty is one of the leading online subscription and marketing services companies providing customized programs to e-commerce, travel and other fee-based businesses. Through its range of innovative Internet products, like Reservation Rewards, Webloyalty enables its clients to generate new revenues and increase repeat purchase rates while offering their clients' customers a range of subscription services in a credible and trustworthy environment. Founded in 1999, in response to the emerging needs of e-commerce companies, Webloyalty has a client roster of more than 100 companies. Since its inception, the company has been dedicated to marketing responsibly on behalf of its clients to their customers by offering a new model of customer-friendly subscription services. Today, over 1.6 million online subscribers enjoy savings and protection from Webloyalty’s services. Most recently, Webloyalty was named the fastest growing technology company in Connecticut, finishing first in Deloitte's prestigious Technology Fast 50 Program for Connecticut, and finished No. 8 on the 2005 Deloitte Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America.

For Further Information, contact:

Danielle Richichi

Edelman (for Webloyalty)

212.819.4804

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