Cruise West Launches New Website and Marketing Campaign with Increased Capabilities and Advantages for Visitors

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Cruise West's new website with Marqui, Inc. software provides enhanced visibility and greater benefits to users.

Cruise West, the largest American-owned cruise line and leader in small-ship cruising, has partnered with Marqui, Inc. to launch an integrated marketing campaign and technologically sophisticated website to match current trends and customer demands, including blog postings, webinars and RSS (Really Simple Syndication) feeds.

Cruise West’s new, simple-to-navigate website and partnership with Marqui provides great advantages to current and potential consumers and travel agents. The website is more interactive and offers a heightened level of enrichment through the blogs and RSS feeds, a method of syndicating information. The blog postings feature firsthand descriptions from trips and allow visitors to the site to post their own feedback. This entity creates a greater sense of community with previous Cruise West guests and provides a more intimate tool for potential guests. Visitors to the site can directly request updates and news with the enhanced email campaign and RSS feeds, alerting them when new information has been added to the website.

Travel agents also find greater benefits when navigating Cruise West's website. Agents are now able to email specific webpages to their clients and have easy access to rates and dates for each itinerary. Cruise West has also developed a “webinar” marketing, branding and sales series in conjunction with acclaimed author Lisa Haneberg, a consultant on organizational success and development, management and leadership training. Each month features a different course, such topics as predictions about baby boomers and maximizing agent motivation.

Marqui’s software has also enabled Cruise West to channel all marketing strategies through one initiative. With this single effort to manage blogging, web content, search engine optimization, email marketing, RSS feeds and more, Cruise West can reduce time and resources previously needed to individually coordinate a multichannel campaign. The integration synchronizes the message to avoid delays in distribution through various channels.    

“Today’s technology has created a variety of means to communicate a single message,” said Cruise West’s Vice President of Marketing and Sales Warren Sukernek. “Now, with Marqui’s software, we can customize interactions with our customers to meet each individual’s interests on whether he or she desires print brochures, blogs or email updates.”

Up-Close, Casual and Personal Cruising

Cruise West – a second-generation, family-owned business – offers the opportunity to explore remote, worldwide locales by providing distinctive, one-of-a-kind, personalized itineraries not offered by the traditional larger cruise lines. Cruise West’s smaller ships – 10 in all – hold between 70-138 guests each, and the casual style onboard encourages relaxation and congenial interaction between guests and crew alike. The experience is personally enriching through onboard narrative and lectures, special local guests from a wide variety of backgrounds, and the library provided on each vessel. All have forward lounges and ample outdoor deck space for viewing and photographing wildlife and scenery. All vessels are also equipped with inflatable landing boats for close-up exploration of remote areas and shore landings.

To make reservations or request a brochure, visit http://www.cruisewest.com or call (800) 888-9378.

About Marqui

In a world filled with emails, blogs, RSS and more, it is increasingly difficult for organizations to communicate effectively with key audiences while ensuring consistency in messaging and protecting brand integrity. Recognizing this complexity, Marqui developed the first Web-based suite that simplifies and automates a broad range of marketing communications activities, including email campaigns, Web content management and blogging. The result: better marketing communications programs, lower costs, a more productive team and decreased risk of inaccurate or embarrassing information getting distributed. Marqui maintains offices in the United States and Canada, and has an established customer base of more than 200 organizations. For more information, visit http://www.marqui.com.

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Harriet Zois
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