African American Marketing: Redefining The Black Professional

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Dante Lee Aims to Educate Advertisers More About Black Professionals.

Diversity City Media, the multicultural marketing and public relations firm headed by 25-year old Dante Lee, has re-launched their company web site (http://www.DiversityCity.com) in combination with an initiative to redefine the Black professional.

The company currently runs BlackNews.com and BlackPR.com, and they’re pitch to clients is that they can effectively reach hundreds of thousands of African American professionals. However, Lee wants to educate marketers and advertisers on what exactly that is.

“Many advertisers have misconceptions of what a Black professional is,” Lee says. “Most believe that if a black person isn’t in jail, then he’s a professional. Others believe that if a black person doesn’t look like a rapper, then he must be a professional.”

“We want to change that,” he adds. “We want to alert advertisers that there are thousands of African Americans that are true professionals – that is, they are career-driven. This could mean that they’re college students or college grads. This could mean that they’re hard workers at major companies, or CEOs of their own companies. This could even mean that they are just business savvy – well informed and perceptive.”

“Many web sites attract random African-Americans with no real demographic, and advertisers settle for these because they believe that if a Black person is on the Internet then he must be a professional. However, there are sites (such as ours) that can reach out to authentic career-driven Black professionals who can do more than just search the web, and stay out of jail.”

”Black professionals deserve to be recognized for their charisma and accomplishments, and not grouped into some random category,” Lee says.

BlackNews.com calls itself a premier destination for Black professionals looking for the latest in not just entertainment – but political, social, and business happenings in Black America. The site (http://www.BlackNews.com) averages about 350,000 unique visitors a month, and has nearly 300,000 subscribers to their weekly newsletter which features the “Top Black News Stories of Each Week.”

Visitors to the site are also looking for new career options, which they can find in the career center (jobs.BlackNews.com) which allows them to post their resumes, and apply for the latest job/internship opportunities in corporate America.

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