Live Video Lessens Fear of Changing Your Fridge’s Water Filter

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Callers see live video of products and who they are speaking to, on their personal computer display, while shopping at

Water-quality conscious consumers are discovering their fridge has a filter and it requires changing at least twice a year. Often, consumers need help locating and removing their fridge filter. Online merchant, Apex, NC now goes beyond live chat and offers the free live webcam service at for personalized pre-sale and post-sale Customer support. Operations Manager Gary Brown notes “Each of the items we carry can be hand-held and shown on-camera while talking to the Consumer on the telephone, as they shop at”

The explosive demand for clean water has lead to countless world-wide inquiries to the USA-based Customer Support line. The live web-cam “show-and-tell” feature helps overcome language barriers.

Brown mentions “Often, our caller needs to be shown how parts assemble, and which way to turn something to un-screw it, for example. The live video really helps!”’s Live Customer Service Camera works fine for both dial-up and broadband users. offers same-day free shipping on all brands of refrigerator water filters, and a free e-mail reminder service. All products are made in the U.S.A.

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Gary Brown
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