MarketingSherpa Buyer's Guide Reveals Which Web Analytics Software Packages 498-Named Web Sites Are Using

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Who uses whom? MarketingSherpa's new Buyer's Guide to Web Analytics reveals exactly which software packages 498 named Web sites each use to measure their online performance and traffic. The sites named include famous-name ecommerce sites such as Victoria's Secret as well as business-to-business marketing sites such as Halliburton.

MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, announced today that Web analytics vendors are named for 498 Web sites in the new 'Buyer's Guide to Web Analytics 2006'. A complete list of the 498 companies with named vendors is at:

The 498 Web sites naming Web analytics software packages they use include e-commerce sites such as 1800Flowers, JCrew, and JetBlue Airways. Publishers Knight Ridder Digital, Reuters, and Financial Times name their sites' Web analytics vendors. Technology companies' Web analytics suppliers are also revealed, including which software packages are used by Microsoft, Agilent Technologies, Lockheed Martion, HP, and Intuit.

"We started the Client Name Index as a service to marketers who are actively shopping for a new analytics vendor," MarketingSherpa President Anne Holland explains. "You can use it to see who is using whom, and perhaps even contact your peers directly for feedback on a particular vendor before you take the plunge to switch vendors yourself."

In addition to the Client Name Index, MarketingSherpa's new Buyer's Guide features easy-scan comparison charts for 39 Web analytics packages, including Google Analytics, Omniture’s SiteCatalyst and WebSideStory’s HBX On-Demand Web Analytics.

About MarketingSherpa

Each week 173,000 marketing professionals read MarketingSherpa's latest Case Studies and researched reports. The firm also publishes the following Buyer's Guides:

Buyer's Guide to Search Engine Optimization Firms

Buyer's Guide to Email Service Providers

Buyer's Guide to Independent Email Audit Services

For a complete list of available Buyer's Guides go to:


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Tad Clarke