Miami-based Brokerage Firm Uses Creative Marketing to Break Sales Records

Share Article

Developer Sales Group, LLC (DSG) a Miami-based interactive sales and marketing organization specializing in the real estate industry, continues to break sales records at The Royalton at River Oaks by creatively using event marketing at this luxury high-rise community.

Developer Sales Group, LLC (DSG) a Miami-based interactive sales and marketing organization specializing in the real estate industry, continues to break sales records at The Royalton at River Oaks by creatively using event marketing at this luxury high-rise community.

The innovative boutique brokerage firm is focused on providing the developer marketplace with leads and, in turn, driving traffic in order to facilitate sales. DSG procures a much needed link to the outside brokerage community by bridging the gap between developer and client, allowing for those to take advantage of first level preferred pricing situations and assists the developer in a sell out.

At the beginning of 2006, DSG teamed up with Houston-based Mikel Marketing, a full service event coordination and public relations firm. Over the last 4 months, The Royalton Sales team and Mikel Marketing have organized various high-profile events including The Celebration of Life Gala Kick-off Party chaired by Carolyn Farb, The Bayou City Arts Festival Artist Reception with Yoram Gal, Yellow Magazine’s One Year anniversary Party and an upcoming star-studded fundraiser hosted by Royalton resident, Dikembe Mutumbo The goal was achieved successfully in creating a buzz about The Royalton at River Oaks and introducing it to the right target market.

This is accomplished by DSG’s ability to administer aggressive and cutting edge marketing tactics. Through prospecting, email blasts, and personal presentations, DSG is able to touch every agent in their database and beyond to create a buzz on a project in order to generate momentum.

The DSG team, led by Michael Internoscia has a demonstrated track record of leading “sell outs”. They specialize in new market penetration, launching of new projects, prospecting & realtor development. Their prior successes have included a record sell out at Axis at Brickell Village where the DSG sales team sold out 718 units in a five month period. They also directed a $195 million dollar sellout in four months.

“It’s simple. Cut and dry,” states Internoscia. “The ultimate goal of Developer Sales Group, LLC is to create synergy with the Developer that leads the projects sell at the maximum dollars.”

About the Royalton at River Oaks

This magnificent high-rise landmark towers Houston’s skyline and is strategically situated on a 2.7-acre site one mile west of downtown Houston at 3333 Allen Parkway. Minutes to and from all of Houston’s pulse points, the location of The Royalton is truly an unbeatable one.

The 253 magnificent luxury condominium residences are available in 27 different floor plans to fit any life style featuring breathtaking views of the city from every unit, gorgeous gourmet kitchens, grand master bedroom suites, private balconies, wood floors throughout, and lavish designer finishes all around. The Royalton provides the benefits once reserved only for suburban living while offering the conveniences of an urban lifestyle.    

For more information on the Royalton at River Oaks, please contact Ken Manfredi at 713.862.8439 or visit http://www.royaltonhouston.com . For more information on Developer Sales Group, please contact Nickole Krupa at 305.571.8530 or visit http://www.developersalesgroup.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nickole Krupa