Santa Clarita, CA (PRWEB) May 23, 2006
The impact that the Internet is having on the real estate industry is dramatic. According to the latest Real Estate Trends report, the Internet is one of the top 15 trends impacting the real estate industry. According to the National Association of Realtors, 77 percent of home buyers use the Internet to help them find a home. To survive in a world where home buyers and sellers have more power via the Internet, industry experts agree that agents and brokers must adapt new marketing techniques, the most important one being online marketing. These dramatic trends in the real estate industry led Santa Clarita Realtor® Kathy Bost to choose California Fine Properties to develop a new branded website for the community that she specializes in, Woodlands at Valencia.
“More and more of my customers are embracing the Internet and I don’t see this trend slowing,” said Kathy Bost of REMAX, Santa Clarita. “California Fine Properties is partnering with me to develop my new Woodlands community website. The site content will be very similar to how new home developments are marketed, embracing the Woodlands lifestyle as well as the amenities and exclusivity of the community. As a Woodlands resident myself, I believe that each home in the community is very special and should be marketed as such. As the California real estate market continues to normalize, there are going to be fewer buyers and more listings. Enhanced marketing by real estate professionals is critical now more than ever, which is why I’ve chosen to create this highly specialized community website. This online resource will add value to current Woodlands home owners by enhancing the desirability of home ownership in the community, and will provide valuable information for people looking to buy a home in the Woodlands.”
“We are thrilled to partner with Kathy Bost on her online marketing initiatives,” said Christina Frueh, President of California Fine Properties. “When my family was looking to move from Glendale to Santa Clarita last summer, we had heard of the Woodlands but found very little information about the community online. After months of research and driving around the area many times we eventually bought a home in the Woodlands. A Woodlands community website would have really streamlined our home search process. My team and I are developing the WoodlandsFineProperties.com site content with my first hand experience of what home seekers want and need to know about a community they are considering.”
Today’s consumers are online like never before and this trend opens many new opportunities for forward thinking real estate agents and brokers. As part of California Fine Properties’ unique selection of marketing services, we’ve developed state-of-the-art tools that enable agents and brokers to take advantage of the power of Internet marketing including our Podcast HomeTour® technology. The Woodlands community website is just one example of our innovative marketing services for real estate professionals. We are uniquely positioned to develop other city and community websites in all areas of California. In the Santa Clarita Valley there are nearly 2,000 real estate professionals and we have just 10 exclusive web domains available including WestridgeFineProperties.com and BridgeportFineProperties.com, among others, that can be built out using our customized community web portal strategy. Statewide, we have only 200 exclusive domain names available such as MalibuFineProperties.com and BeverlyHillsFineProperties.com that serve to position select agents and brokers as area specialists through our custom branded community websites. Real estate professionals who take advantage of this exclusive Internet marketing technique will find themselves a giant step ahead of their competition. Interested brokers and agents can contact us for more information and a no cost consultation.
About California Fine Properties
California Fine Properties® is the real estate marketing division of Impact Factory®, an award winning, full-service marketing company. California Fine Properties was founded to bring a new level of creativity and effectiveness to the marketing efforts of real estate professionals. We develop effective, consumer-focused marketing and advertising tools that connect with today's tech-savvy audiences. Our leading edge products and services enable agents to market themselves more effectively, attract the best listings and market those listings more effectively. Based on our 20 years of experience developing cutting edge marketing resources for small firms to major corporations such as HMS Host, Iwerks Entertainment and Jose Cuervo Intl., we utilize proven marketing, branding and advertising techniques that are revolutionizing the way that top real estate professionals market themselves. For more information, please visit CaliforniaFineProperties.com or call 661-310-3769.
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