Wellesley, MA (PRWEB) May 23, 2006
Nucleus Research, a global provider of IT research and advisory services, has retained Boldbrook Marketing & Public Relations as its new agency of record. Boldbrook will help Nucleus further build its brand and awareness in the marketplace.
“The agency’s proactive marketing approach combined with the team’s deep understanding of the IT industry made Boldbrook a great fit for Nucleus,” said Ian Campbell, CEO of Nucleus Research. “They’ve already hit the ground running and are showing great value to our organization.”
Nucleus helps C-level executives make better IT decisions through bottom-line, real-world data based on case studies and actual deployments – not opinions and unrealistic projections. With a sharp focus on assessing value, Nucleus is the only industry analyst firm registered with the National Association of State Boards Accountancy. Known for its solid ROI studies, Nucleus is recommended by seven out of top 10 technology vendors for unbiased ROI advice. Additional services include Nucleus’ own financial modeling tools, deployment assessments and case studies and ongoing advisory service.
“Nucleus’ razor-sharp, fact-based approach to research and analysis is highly differentiated, helping executives make strategic IT decisions with the best information available,” said Leslie Drohan, president of Boldbrook Marketing and Public Relations. “We believe the time is right for a more aggressive marketing campaign that will convey the real value that Nucleus provides. We are partnering with Nucleus to take this valuable brand to the next level.”
About Nucleus Research
Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. Its analysts blend financial analysis and case-based investigations with comprehensive technology expertise to deliver factual return-on-investment (ROI) data to organizations worldwide. The company uses an uncompromising set of processes and tools to evaluate the financial return on IT assets and is the only industry analyst firm registered with the National Association of State Boards Accountancy. Nucleus Research has analyst experts across the entire enterprise software and hardware space and provides clients with ongoing advice to help with both short-term technology decisions and long-term strategic plans. For more information, visit http://www.NucleusResearch.com
Boldbrook is a marketing communications company focused on emerging and established technology and financial services companies and the companies that serve and support them. Boldbrook unites business and market strategy with winning program implementation to help build and sustain market leaders. We work closely with our clients to develop programs to support their business objectives, such as entering new markets, attracting new customers and partnerships, and driving valuation.
By applying our extensive experience as agency executives, entrepreneurs, marketing management and journalists to the benefit of our clients, Boldbrook provides the strategic counsel and tactical execution you need to build and maintain a market leadership position. For more information about Boldbrook, please visit http://www.boldbrook.com.