Pacific Blue Cross Selects Whitehill Solution To Enable Effective Communication and Improve Customer Service

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Whitehill to showcase insurance solutions at ACORD/LOMA 2006.

Whitehill Technologies, Inc. today announced that Pacific Blue Cross has selected a Whitehill solution to enhance their existing processes for communicating policy data and agent specific information with their agents and employees, accelerating and improving how business gets done.

“Whitehill has proven to be a stable, reliable partner,” says Martin Walker, Director of IT Infrastructure, Pacific Blue Cross. “Using a Whitehill solution makes it cost effective for us to better service our agents. After evaluating all of the alternatives, Whitehill was the right choice.”

Whitehill will be exhibiting its complete suite of software offerings for insurance carriers at their display (Booth #123) during the ACORD/LOMA Industry Systems Forum taking place in Las Vegas May 22 - 24, 2006.

“Our focus on client satisfaction and innovation has meant some real success for Whitehill so far this year,” says Paul McSpurren, President and CEO, Whitehill Technologies, Inc. “Clients like Pacific Blue Cross are a great example of how Whitehill leverages its ability to innovate and deliver real solutions that are the perfect fit. The ACORD/LOMA show will be an opportunity to visit with our existing customers and to showcase our broad range of offerings for the insurance market.”

Pacific Blue Cross (PBC) is a non-profit life and health insurance provider based in Burnaby, British Columbia. PBC selected Whitehill to help eliminate the costs associated with running and printing paper reports for its various lines of business—multiple processes which consumed more than a million sheets of paper per month.

The original goal of the project was to save $60,000 per year on the cost of paper and toner. “We believe we have already surpassed that objective,” says Walker. What was unanticipated was the additional positive impacts. “In addition to the money saved on paper and toner, we have two high-volume printers which we had been using to print these reports. We should be able to retire one of those printers at the end of its lease, which will save us an additional $10,000 a month in leasing costs while maximizing the use of our IT resources. We would definitely recommend Whitehill to others.”

PBC chose the Whitehill Transform Suite to automatically convert document data trapped in proprietary legacy print formats into valuable business information. Stored in the company’s Web server, this information is now available to internal employees and agents as required and when required. The ability to view and use information in a more timely manner helps insurance carriers, like PBC, accelerate effective communication with their distribution channel.

To learn more about this and other Whitehill solutions, please visit Booth 123 at the ACORD/LOMA Systems Forum in Las Vegas, May 22-24/06, or visit

About Pacific Blue Cross (

Pacific Blue Cross is British Columbia's largest provider of extended health and dental benefits. A not-for-profit service organization, PBC has roots dating back to the 1940s. Today, almost two million British Columbians have benefit coverage through Pacific Blue Cross. PBC’s stated mission is to continue its position as the leading and most experienced provider of benefits coverage for its members; to be recognized as being innovative and responsive to change; and to set the service standard against which all other providers are measured.

About Whitehill Technologies Inc. (

Whitehill Technologies, Inc. develops and implements document composition, business process integration, and data transformation software that enables organizations to accelerate key business processes. Whitehill has helped nearly 700 customers in 45 countries personalize the way they communicate with customers and get the right information into the hands of the right people. Whitehill is a privately held company with over 100 employees. Headquartered in Moncton, New Brunswick, Canada, Whitehill has locations and partners in the United States, United Kingdom, and the Netherlands. Whitehill’s technology partners include CA, Thomson Elite, Microsoft, IBM and Interwoven. Whitehill is funded by private equity firms Latitude Partners and GrowthWorks Canadian Fund.

For further information or to arrange for interviews, please contact:

Lynne Reid

Whitehill Technologies Inc



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