Screaming Kids Inspire New Traffic Information Website

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New website provides real time, at a glance traffic information for the UK in a quick and user friendly graphic map format.

A new real time, web based, traffic information service has just been launched. provides clear, simple to understand information on any hold ups you may expect to encounter on your journey. The service covers both long term delays, such as major road works, and day to day incidents such as accidents and emergency repair works.

The service is designed to be fast, reliable, with an intuitive and easy to use layout; a simple key explains the meaning of icons and navigation.

Natalie Cook 39, and husband Chris 41, are the Directors of CC5 Ventures, the company behind trafficeye. Natalie commented, “As we are based near Beverley in Yorkshire with relatives in Bristol, London, Winchester and Kent we often travel long distances with our 4 boys aged 8,6,5,3. We’ve invested in a DVD player for the car but as you can imagine NOTHING beats getting to your destination without delay.”

Natalie continued, “Just getting our crew into the car and ready for the off is a major logistical exercise and the last thing we want is to be delayed by an incident that is already there. We used to check the web just before we set off and were struck by the lack of quick, simple and free to use sites that gave us real time information on traffic conditions. When Chris found the application on a software developer’s blog we decided to fill that gap. We believe two minutes on our site before each journey may save you hours of frustration in a traffic jams and once on the road you can get up to date travel information from the BBC and local radio, it’s already worked for us.”

Using the latest technology to ensure speed and reliability, the service gets content on a minute by minute basis, meaning it is always accurate and up to date. It uses Microsoft Virtual Earth and is graphic, rather than text based, with both satellite and map views available. You can get an overview of your whole journey, and then zoom in for more detailed information. Unlike other companies offering similar services trafficeye’s information is not buried in a larger site, one click and you’re there, with the information at your finger tips.

When asked what developments they expected for the site in the future Chris said, “Obviously we want to get the current site bedded in properly and establish its reputation, but we are already considering enhancements such as providing the site with a location finder and route planner and as well as adapting it for mobile phones and other portable technology,” Chris stressed, “we are encouraging users to provide feedback as we want improvements to be based on what users want, rather than what we think they want.”

Chris and Natalie are available for interview, if you would like to arrange an interview or for more information call CC5 Ventures on 01482 871756


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Chris Cook
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