Scarsdale, NY and Milan, Italy (PRWEB) May 25, 2006
Protagonist is the house organ owned and published by the Ferretti Group, one of world's leading luxury motoryacht manufacturers. Protagonist is published quarterly in English and in Italian and has a circulation of 28,000. The highly select, exclusive mailing list includes about 15,000 motoryacht owners, and the list of names is continually updated by the commercial offices of each of the group's brands. The remaining copies are distributed by the various dealers at international boat shows and events.
“This is a wonderful opportunity for U.S. advertisers to be associated with a top international brand, one which is synonymous with the yachting lifestyle and all it has to offer,” said Ken Smallwood, President of Waveman, Inc. “Luxury goods, wine and spirits, real estate developments for international clientele, and apparel are just a few of the many advertising categories that are appropriate for Protagonist. We are pleased to have already received numerous inquires and interest is strong,” according to Mr. Smallwood.
Launched in 1987, Protagonist has increased in popularity and widened its circulation in the luxury motoryacht market so much that it is now a byword in the elitist world of motorboat sea lovers. It is important to highlight that the Ferretti Group's boats and yachts range from about $350,000 Euros for the smallest to about $25/30 million Euros for the largest ones.
Ferretti Group's main target clients are the so-called "High Net Worth Individuals" (HNWI), people with the equivalent of over a million US dollars in assets. It is estimated that there are about 6 million such people in the world for a total asset value of $22 billion US dollars. Recent research has estimated the financial assets in the hands of these (HNWI) will grow at a compound rate of 9% a year over the coming 5 years.
United States advertisers who are interested in placing advertisements in Protagonist can contact Waveman, Inc. at (914) 472-1146 or email for additional information.
About Waveman, Inc.
Waveman, Inc. is a media sales and promotions company specializing in targeted media and promotion solutions for advertisers interested in reaching water lifestyle enthusiasts. Waveman Inc., through its network of media properties affords advertisers the right vehicle to reach consumers where they actively cruise, work and play. The company also provides sales representation and consultation services for media companies in the areas of advertising sales, marketing and promotional events. For more information call Ken Smallwood, President, (914) 472-1146, email or go to http://www.wavemaninc.com. Address: 11 Carstensen Road Scarsdale, NY 10583