Coral Springs, FL (PRWEB) May 25, 2006
With the dawn of the 2006 Atlantic Hurricane Season, businesses across the U.S. Gulf and East Coasts, Mexico, and the Caribbean are taking precautions to protect themselves against the possibility of a 2006 storm strike.
But what they may not realize is that storm season is an excellent platform for marketing their business.
“Because there are so many things going on in getting ready for storm season, many businesses miss the opportunity to take advantage of the marketing opportunities the season provides,” says Julie Ann Waid, owner of Waidwrites Communications, a Broward County, FL-based copywriting and editing firm specializing in business marketing communications.
According to Waid, there are many “little” details that often don’t cross peoples’ minds as they’re completing their pre-storm precautions, what she calls “Oh my God! What do we do about…” moments.
“We all know about having three days of water and food on hand, and not to keep a generator inside or in an enclosed space if the power’s out after a storm,” Waid, who experienced direct hits from Hurricane Andrew in 1992, Hurricane Jeanne in 2004 and Hurricane Wilma last year, explains. “But no matter what kind of industry you’re in, a storm could impact an aspect of life that has to do with your product or service, and it’s something that probably most people aren’t thinking about right now. So by educating your customers and prospects about these impacts, you’re helping them in a big way, plus you’re raising awareness and trust in your business.”
Waid offers examples of education-marketing techniques:
· Bankers can discuss how accounts are kept safe in case of power outages or structural damage.
· Doctors can talk about the best way to store medication after a storm, or how to treat superficial injuries and minor illnesses when there’s no power.
· Veterinarians can offer “first-aid” tips for pets if they’re injured or become ill in the aftermath of a storm.
“Any business can offer something of value regarding storm prep and after-storm life to their audiences,” Waid says. “How would a storm impact the way your customers use your services or product? Then tell them how to get ready for it and how to get through it once the storm passes.”
No doubt, storm season concerns for 2006 are very real. According to a recent report from the Colorado State University storm forecasting team (including renowned hurricane expert Dr. William Gray), the 2006 forecast calls for:
· 17 named tropical storms (an average season has 9.6)
· 9 hurricanes (the average is 5.9)
· 5 major hurricanes with winds exceeding 110 mph (the average is 2.3.)
The team also calculates an 81 percent chance that at least one major hurricane will hit the U.S. coast in 2006.
“If you’re in charge of marketing a business that’s located anywhere within a potential strike zone, educating your customers and prospects to any hurricane-specific information regarding your product or service is really a public service with the bonus benefits of ‘traditional’ marketing messages” Waid says. “It’s something that’s definitely useful and your customers and prospects will really appreciate you for it.”
For those who want to learn more about why marketing during storm season works and how to get started , get Julie Ann Waid’s free report “How Any Business Can Turn Hurricane Season Lemons Into Marketing Lemonade” by downloading a free copy from http://www.waidwrites.com.
About Waidwrites Communications
Waidwrites Communications, based in Broward County, FL, is a full-service writing and editing firm specializing in marketing communications such as newsletters, case studies, web site copy, direct response packages, brochures and more. Owner Julie Ann Waid is a former journalist and public relations practitioner with more than 12 years experience in public communications.
Waidwrites Communications Contact Information:
Julie Ann Waid