Wood Fireplace Mantels and Mantel Shelves Featured on New Web Site for Agee Woodworks Inc.

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Redesigned Web site simplifies the mantel ordering process, provides more custom mantel options and provides additional information for how to measure and install a fireplace mantel.

Agee Woodworks Inc. announces the launch of their new Web site featuring updated ordering functionality and additional information on fireplace mantels. The new Web site, located at http://www.ageewoodworks.com/, was redesigned to be a helpful resource for customers interested in ordering and installing a new, wood fireplace mantel. The new Web site launched in April 2006 and offers 14 fireplace mantel designs, custom mantels and mantel shelves.

The previous Web site, which launched in March 2005, included fireplace surrounds and two options for mantel shelves. Agee Woodworks found that the market for fireplace surrounds was not robust as many new-home builders were opting for traditional wood mantels or were designing fireplaces with stone or brick facings. On the new site, the company decided to offer a larger selection of fireplace mantel shelves in response to this trend and has seen a healthy increase in orders for shelves.

Providing additional information to customers on the Web site was one of the main goals in the redesign. Customers are often intimidated by the number of measurements that need to be taken into a consideration for the new mantel to fit in their environment. The new How To Center has information on measuring, installing and finishing a fireplace mantel to educate customers on this simple, do-it-yourself project.

Ordering a mantel can be confusing but the new Agee Woodworks site has simplified the process. Customers only have to provide two dimensions; the Web site calculates the other measurements so customers can confirm the final measurements for the mantel will fit their fireplace area. If the measurements won’t fit in their environment, Agee Woodworks can build a custom fireplace mantel. Custom orders include changing the outside return depth, the shelf depth and thickness, the leg width and the header.

Since the site’s launch, traffic and orders from the website have increased. “We have received more phone calls and requests for our paper catalog since the new website went live. And our sales have almost doubled compared to this time last year,” reports Carol Agee, Vice President of Agee Woodworks. “We attribute some of our increased sales to the new site. Customers have told us that the new site is easier to navigate and that they find the ordering process easier.”

Customer service, one of the hallmarks of Agee Woodworks, is still as important as ever. “Even with the new website and the new information we have included, we still want to receive phone calls from customers who need help or have questions. That will never change,” says Agee.

About Agee Woodworks Inc.:

Agee Woodworks Inc. has been handcrafting wood fireplace mantels of impeccable style and quality for 10 years. From its beginning in Stuart Agee’s basement in 1996, Agee Woodworks has specialized in building fireplace mantels of distinct quality and design. Known for their customer service, Agee Woodworks is dedicated to working with customers to understand their specific needs and measurements. Agee Woodworks Inc. can be found on the Internet at http://www.ageewoodworks.com/.

Company Contact:

Carol Agee

http://www.ageewoodworks.com/
Phone: 877-768-3678

Press Release Contact:

Alyssa Duvall

http://www.bigoakinc.com/

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Alyssa Duvall
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