We are very happy to celebrate this special third edition of the Silver Anvil Series, in collaboration with the Public Relations Society of America
Fort Lauderdale, FL (PRWEB) May 24, 2006
WebmasterRadio.FM, the premier free, business, 24/7 internet radio network focused on the e-commerce marketplace, announces the latest edition of the Silver Anvil Series on the Wednesday, May 24th broadcast of "CoverStory." At 2:30 p.m. EST, Dome HK President Doug Dome and Vice President/Media Director Katie Durkin will discuss the nominated "Chicago for Everyone" campaign for General Motors Corporation.
Until June 14th, "CoverStory" will be broadcasting the Silver Anvil Series, highlighting some of the 101 finalists selected from the 754 entries in the Public Relations Society of America’s (PRSA) 2006 Silver Anvil Awards.
Hosted by PRWeb's President and CEO David McInnis, PRWeb's Executive Vice President Mick Jolly and WebmasterRadio.FM's Brandy Shapiro-Babin, "CoverStory" teaches the latest principles of public relations and features appearances by powerhouses in the PR field. This week's edition of "CoverStory" airs Wednesday, May 24th at 2:30 p.m. EST. All WebmasterRadio.FM shows are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.
"We are very happy to celebrate this special third edition of the Silver Anvil Series, in collaboration with the Public Relations Society of America," explained WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. "Being able to present some of the best public relations work of the year is a fantastic opportunity both for us and for WebmasterRadio.FM listeners."
In the summer of 2005, The General Motors Corporation (GM) was under attack. Japan’s top car companies outsold GM in its home market as the carmaker suffered a first quarter loss of $1 billion. In an attempt to ward off sustained negative press, GM’s senior management challenged regional managers to "take the gloves off" and directly take on its competitors. GM hired Dome HK to develop and execute a strategic and integrated guerilla marketing campaign.
"Chicago for Everyone" dominated Chicago broadcast and print coverage, receiving double billing on the Chicago Tribune’s cover page and the first page of the Business Section where it was recognized as the "PR Stunt of the Millennium." The program landed in both major newspapers (Tribune and Sun-Times), the top seven radio stations, WMAQ-TV (NBC) and CLTV. Overall, it garnered more than 37 million impressions.
The Silver Anvil Awards program recognizes the most outstanding public relations programs planned and executed each year. Featuring a different finalist each week, the series will air live on Wednesdays at 2:30 p.m. on http://www.WebmasterRadio.FM through June 14th. All Silver Anvil Awards are announced at the Silver Anvil Awards Evening held in New York City on June 8, 2006.
WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. The WebmasterRadio.FM listening audience has a vast appeal to anyone looking to learn industry-specific information from the most successful marketers and technology experts in the world. These Internet "influencers" create, learn and listen in a true community destination.
WebmasterRadio.FM's stellar line-up of radio programming includes "Cover Story" with David McInnis, CEO, and Mick Jolly, Executive Vice President, of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "DomainMasters" with Monte Cahn, CEO of Moniker.com; "The Daily SearchCast" featuring Danny Sullivan of SearchEngineWatch; "NextStuffNow" with Chris Tolles, VP of Topix.net; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more.To tune into WebmasterRadio.FM’s live content, or to check out the show lineup, please visit http://www.webmasterradio.fm.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (http://www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 272 Chapters at colleges and universities throughout the United States.
This press release distributed by PRWeb, the official newswire and Online Visibility Company™ of WebmasterRadio.FM.
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