Beauty Brands From Around the World Discover North America Is The Ideal Launch Pad To Grow Business Companies Realize Global Benefits Of America As Hub

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More than ever, companies of all sizes need to grow internationally to increase customers and the bottom line, and it is happening fast!

More than ever before, beauty has become an international business.

According to recent data from the U.S. Department of Commerce, American cosmetic companies, confronted by stagnant sales stemming from consolidations and mergers, are suddenly realizing that they can no longer afford to ignore overseas markets.

“So many new trends in the areas of beauty and wellness come to America from other countries,” says Cosmoprof North America Executive Director Eric Horn, “Our Cosmoprof North America show is uniquely situated to help American companies stay ahead of the curve.”

Cosmoprof North America, recognized as the premiere beauty trade show, has been now in the U.S. marketplace for the past four years, and is already proving to be a vital channel for North American companies who need to expand their horizons without spending lots of money on foreign travel and research. Conversely, many foreign companies come to Cosmoprof North America to explore possibilities and familiarize themselves with the players and needs of this competitive market.

What else makes Cosmoprof North America a key player in this international exchange?

•Unprecedented access to the all-important emerging Asian markets and companies from around the world -- from Jordan to Brazil and Eastern Europe and everywhere in between. Foreign trade associations – such as The Spanish Institute for Foreign Trade, the Italian Association of Cosmetic Industries and the Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry – will be on hand to make bridges to their countries’ commerce, a Cosmoprof North America exclusive.

•Cosmoprof North America’s proprietary International Buyer Program, which matches targeted groups of buyers with prospective customers worldwide. This year’s focus regions are Colombia, Mexico, Chile, the Caribbean and the U.S.

•Access to experts from the specialized cosmetic industry website called “Beauty-on-line” ready to talk about today’s hot topics in the legislative and packaging fronts worldwide. Located in the Packaging Lounge, this beauty portal also gives access to an exclusive database, normally available to members--and provides detailed information on legislative and regulatory issues, product formulation specifications, marketing and labeling requirements, claims and advertising rules, and environmental issues -- plus a directory of business opportunities that connects cosmetic trade professionals from around the globe by allowing them to match profiles based on common business interests.

•Extensive educational programs update participants on the latest, most relevant and hands-on information to help them both manage and grow their businesses, while benefiting from the experiences of their colleagues all over the globe. These seminars and workshops include the Wellness Forum, an opportunity for attendees to learn from the world’s top experts in well being, including Dr. Joe Dispenza from “What the Bleep Do We Know?!”, the Department of Commerce’s U.S. Commercial Services seminar on developing sales outside of the U.S., and a myriad of Business Education programs that cover topics such as how to launch into the Chinese market, among others.

•Another Cosmoprof exclusive – the return of the always sold-out Wellness Quest: Mind, Body, Spirit Spa Tour that provides an insider’s peek at some of the most fabulous spas in the world.

Cosmoprof has quickly become an integral part of the overseas strategy for domestic and international businesses. Last year’s show drew more than 670 exhibitors from dozens of countries -- with 15,550 square meters of exhibit space and more than 25,000 visitors -– and this year’s show promises to be even bigger and better.

Cosmoprof North America is July 16-18, 2006 at the Mandalay Bay Convention Center in Las Vegas. For more information, call 877-557-5340. Cosmoprof North America is a production of North American Beauty Events LLC.

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Mark Sejvar