What’s on your Industry Radar? – RSS Driven Portal for the “Real Time” Business of HR and Employee Benefits Launches

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For those in the human resources, healthcare insurance or employee benefits industries the answer to the question above is the free thought leader news portal - The Industry Radar (http://www.theindustryradar.com) which launched today designed to keep your “radar” attuned to all the latest industry trends and news.

New realities require new tools to understand them which is why we created The Industry Radar

For those in human resources, healthcare insurance or employee benefits industries the answer to the question above is the free thought leader news portal - The Industry Radar (http://www.theindustryradar.com) which launched today designed to keep your “radar” attuned to all the latest industry trends and news.

“HR and employee benefits are in a state of great change and convergence,” commented John Nail, principal of the Radar Group. “A new relationship is evolving between vendors, insurers, brokers, employers and employees driven by healthcare costs, enabled by new technologies and increasingly impacted by Wall Street.”

“New realities require new tools to understand them which is why we created The Industry Radar," said Mr. Nail.

This unique industry specific portal, driven by RSS (really simple syndication), polls over 5000 targeted content sources worldwide every 15 minutes 24X7x365. News is then reviewed and edited by an industry expert and the news radars are fed into The Industry Radar portal.

According to RSS marketing expert Rok Hrastnik, "The Industry Radar goes far above the traditional methods used in republishing syndicated RSS feeds… (and) is a great asset for its highly targeted audience of HR and employee benefits professionals."

Online visitors can access headlines on the news radars in four ways – through The Industry Radar Express (http://www.theindustryradar.com) page – a 1 page “headline news” view of all the radars, via the two major Human Resource and Employee Benefits topic radars, or directly through the 8 individual radars listed below:

Human Resource Radars - Talent Management, CRM, Outsourcing,Technology

Employee Benefits Radars - Healthcare Consumerism, Healthcare Insurers, Brokers & Consultants, Ancillary Carriers

All article information is archived and The Industry Radar (http://www.theindustryradar.com) database is searchable making it a great industry reference as well as a daily information tool.

Multiple RSS feeds can be subscribed to in any feedreader like Attensa, Newsgator or Pluck or in popular consumer portals like My Yahoo, My MSN, My AOL, Microsoft Live or the Google reader.

Daily headlines, weekly highlights and a monthly executive summary are available via email. Future plans call for podcasting, industry expert guest commentary and local/regional editions.

“The Industry Radar (http://www.theindustryradar.com) is a poster child for an enterprise web 2.0 mashup”, said Nail , "Starting with the industry leading RSS content management and syndication engine – My Syndicaat - we also use Feedburner, Feedblitz (http://www.feedblitz.com) , Typepad, Google Analytics, HomePortals and Yahoo Maps to create the services and infrastructure we need. Salesforce.com and various integrated AppExchange tools serve as our underlying business management platform.”

The Industry Radar is also taking a different approach to advertising on the site. “Our 8 topical “radars” were designed to provide sponsors with a thought leading forum to showcase their expertise, not by advertising, but by branding themselves though commentary, insight and valuable tools.

“Combining daily access to customers with the Radar Group’s extensive industry database and the ability to close the marketing loop via analytics on how information is consumed in the portal, via RSS reader and as it is syndicated across the Internet and blogosphere, our sponsors will have a one of a kind value proposition combining repetitive branding, customer intimacy and trackable ROI”, Nail concluded.

About The Radar Group – The Radar Group (http://www.theradargroup.com), based in Atlanta, focuses on the effective use of information for human resource, sales, marketing and employee benefits professionals. The firm has 6 key focus areas - Salesforce.com/CRM, BenefitsTechnology, Digital Marketing, Market/Territory Data, RSS Syndication Solutions, Web 2.0 technology.

John J. Nail CLU, a pioneer in the on demand and SaaS space who founded Employease in 1995, is the principal of the firm. Over the last 6 years he has worked with a diverse group of firms in all aspects of the benefits and HR supply chain including brokers, carriers and services providers like Authoria, I.E. Engine (now HighRoads), Search 401K, BenefitPoint, Arinso and RealLife HR.

About MySyndicaat (http://www.mysyndicaat.com) - MySyndicaat is the industry leading platform for RSS newsmasters to use to easily provide specialized information to their customers. MySyndicaat supports newsmasters in their daily tasks by means of content collection, filtering, monitoring and re-publishing via RSS. MySyndicaat provides an all-inclusive solution for RSS news radar generation, maintenance, content management and re-publishing.

Commercial customers are welcome to contact http://www.mysyndicaat.com for more information.

Sponsorship & Media Contacts

John Nail

Founder & Principal

404-418-5550

http://www.theindustryradar.com

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