Min Announces Finalists in Magazine Integrated Marketing Awards; George Janson of Mediaedge to Keynote Awards Event

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Magazine finalists named in Integrated Marketing Awards. Ceremony on June 7 to feature Mediaedge's George Janson.

Media Industry Newsletter (min) and min’s b2b (http://www.minonline.com) have announced the finalists in this year’s Integrated Marketing Awards program and have unveiled the first-ever Platinum Awards recognizing outstanding multi-year marketing programs. The finalists this year put a spotlight on the power of magazine advertising when leveraged across multiple media platforms.

The winners will be announced June 7th at an awards breakfast at which George Janson, managing partner and director of print at Mediaedge:cia, North America, will be the keynote speaker. Janson, named one of min magazine’s “Most Intriguing People” in 2005, is a vocal advocate of magazine brands and their connections to reader communities. (Register for awards event at http://www.minonline.com/awards/integrated/eventinfo.htm)

The Platinum Award winners for excellence in multi-year programs are:

1. Condé Nast Publications - Fashion Rocks

2. Family Circle - Tennis Cup

3. PARADE Magazine - What America Eats/ConAgra Foods Partnership

4. Reader’s Digest - National Word Power Challenge

The winners in the 10 awards categories will be announced at the June 7th awards breakfast at the Westin Times Square in New York. The finalists are:

Custom Publishing Project

  • Allure - Allure & Neutrogena "The Biggest Skin Problems" Onsert
  • Maxim Magazine - Full Throttle: "The Rippin' Guide to Poker"
  • Reed Business Information – Launch of Academic Sourcebook
  • Rodale, Inc. - Westin Workout Program
  • Spafax Canada Inc. - Pure Canada

Customized Web Site/Microsite

  • CMP - DSO.com and Wind River
  • CondéNet - Bertolli Restaurant - Inspired Menu for Your Home
  • Dow Jones - Cisco Systems: BoardroomConnection.com

Event/Program

  • Fallon - Citi - The New Yorker Festival Sponsorship
  • Grand Central Marketing and National Geographic - National

Geographic's "Experience Africa" for New Event Program

  • Hachette Filipacchi Media - The Style Lounge
  • WIRED Magazine - The WIRED Store
  • WIRED/NextFest for Multi-Year Event Program

In-Store Marketing

  • Departures - Holiday Sparkle
  • Reader's Digest - Readers' Digest's RD Holiday Dish at Kroger
  • SELF Magazine - SELF's Be Good to Yourself at Macy's

Multiple Magazine Title Program

  • CMP Media LLC for Business Innovation in the Mid-Market and IBM
  • Condé Nast Media Group for Grey Goose “Iconoclasts”
  • Fallon Worldwide/Citi Brand Continuity Print
  • The Hearst Group - Coca-Cola/Well Newsletter

Print/Direct Mail/Online Bundle

  • Arthur Frommer's Budget Travel and Travelocity
  • Automotive News (Crain) - Manheim/ATC NASA Show Daily Sponsorship
  • Forbes Inc. - Dodge "Inside the Front Office" Program
  • Newsweek - "Ready or Not, Boomers Turn 60"
  • Reader's Digest - Reader's Digest's Cottonelle Bedtime Book Club and Cottonelle Fresh Fun Ideas
  • The Golf Digest Marketing - The Lexus Perfect 18

Print/Radio/TV Bundle

  • Allure - Allure Backstage
  • Condé Nast Publications - Grey Goose "Iconoclasts"
  • National Geographic Magazine - Good Companies. Good Works
  • Sporting News - Sporting News/Jim Beam "Character of A Champion" Promotion

Special Advertorial Section

  • BusinessWeek - BusinessWeek/SmallBiz Custom Research Advertorials
  • Condé Nast Publications - Grey Goose "Iconoclasts"
  • Farm Journal Media - National Corn Growers Association - Corn Yield Guide
  • FHM - FHM Presents Dockers Gets the Goods on the Cast of the Apprentice
  • Maxim Magazine - Only Vegas: 100 Years in Neon
  • The Hearst Group - Jeep Daily Candy

Sweepstakes/Contest

  • Condé Nast Publications - Grey Goose "Iconoclasts"
  • Family Fun - "Beautiful New York" Sun Signals Disney Sweepstakes
  • Stuff Magazine - Sony Online Entertainment

Total Integrated Program

  • Atlantic Media – Service to America Medals Program
  • Computerworld - SAS Institute
  • Golf Magazine - Golf Magazine Presents the St. Joseph Pressure Challenge
  • People – Maybelline New York “Born to Make a Difference”
  • Vogue Magazine - Samsung Designer Mobile Phone Program

The third annual Integrated Marketing Awards program is presented by the min Group, which includes min, min’s b2b, min magazine, min’s Advertising Report, Sales Executive of the Year Awards, Sales Executive of the Year Awards, Hottest Launches Awards and http://www.minonline.com. Sponsors of the Awards include BPA Worldwide and IMS/The Auditor.

The winners will be profiled in a special issue of min’s Advertising Report in June. For more information on min and its other awards programs, visit http://www.minonline.com.

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Diane Schwartz
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