Phoenix, AZ (PRWEB) May 26, 2006
Jay Conrad Levinson (author, Guerrilla Marketing: 14 Million plus copies sold) and entrepreneur Todd Woods launch first-ever marketing training center geared specifically for franchise owners.
Woods, recently appointed CEO of Guerilla Marketing Franchise Training Center, and co-author of the about-to-be-released book, Guerilla Marketing For Franchisees, made his first fortune as an owner/area developer of Jamba Juice franchise locations, which he sold for a sizeable profit. “It wasn’t easy. Yes, I had success, but, also failure from opening too many stores too soon, in less than optimal locations and not understanding just how much effective marketing it takes. I’ve had setbacks where I couldn’t make payroll. I quickly learned how small business/franchise owners have a costly misconception that they can rely on the franchise to provide complete marketing support. They absolutely cannot - it’s not part of the package.”
The dream of owning a small business is inspiring, but, the reality is that many franchise business owners are ill-equipped to succeed without marketing tools, plans, and knowledge. Franchises go under, at a rate of 75% within a five-year period, according to the AAFD (American Association of Franchise Dealers). Since training and marketing support by franchisors is provided in an initial and rudimentary way, it is essential that the franchisee get supplementary marketing information right away. Solid systems, navigation tools and execution plans are vital for franchisees to be truly successful.
That’s where Guerilla Marketing Strategies “Franchise Training Center” steps in - with tools and training from the “Best of the Best.” Weekly training calls create business support with feedback. Franchise Boot Camp Radio http://www.FranchiseBootCampRadio.com provides live recorded interviews with luminaries such as Robert Purvin, current president of the AAFD (American Assn. of Franchise Dealers), Jerry Wilkerson, (former president of International Franchise Association) Michael M. McDermott, (Senior Editor of The Franchise Handbook) Nancy Lanard, an attorney who specializes in franchise business law, and franchise owners from Burger King, 7-11, Subway, JennyCraig, Jamba Juice, Chevy’s Fresh Mex, Church’s Chicken, and many more.
Scheduled training, a resource center that offers downloadable forms and worksheets, other marketing goodies, breaking news and hot articles – the franchise owner has access to several decades’ worth of practical, tried and true expertise, valued at millions. Add online audio and video tutorials to help owners and staff members upgrade skills and you’ve got a winning combination – a real jackpot for franchisees!
The vision of The Guerilla Marketing Franchise Training Center is to help franchisees create and maintain long-term success. Working with a team of experts who know how to assess and mentor each business, by type and location, the franchisee receives laser-focused coaching. The secret is out - and it’s all about knowing where to go and who to ask for precious knowledge that can make or break a growing business. Check out The Franchise Training Center at