Taylor Hicks Named “American Idol;” Winning Single Hits Radio FIRST With Promo Only MPE

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“Do I Make You Proud” made available minutes after votes counted.

Promo Only MPE, the music industry’s number one choice in secure content delivery, today announced that it delivered the winning “American Idol” track to radio just hours after judging was completed. Taylor Hicks’ “Do I Make You Proud” was available to radio FIRST via the Promo Only MPE system.

“We chose Promo Only MPE to deliver this vital track to radio because we knew that it is the quickest and most dependable way of getting our music delivered,” said Adrian Moreira, VP Adult Format Promotion at RCA Music Group. “This track had to be made available as soon as possible following the results being announced. Promo Only MPE ensured the content was able to reach those who needed it moments after America chose its latest 'Idol.'”

“With the most users installed, the most tracks delivered to radio and the highest adoption rate across all formats, it was a natural decision for RCA to ask Promo Only MPE to deliver this song to radio first,” said Dean Ernst, Director of Promo Only MPE. “American Idol is one of the most watched shows in the world and our ability to deliver Taylor Hicks’ new track almost immediately after he was named the winner proves our status as the industry’s only choice for digital delivery.”

American Idol is a cultural phenomenon in the United States and the world with over 25 million viewers per week. In last year’s finale over 48 million viewers tuned in to see the final season episode, the culmination of over 340 million votes cast throughout the season. Previous winners include Kelly Clarkson, Ruben Studdard and Fantasia Barrino.

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has close to 8,000 individual registered users, predominantly radio station programmers. In excess of 15,000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.

Promo Only MPE is the only company to have released a Mac version of its digital distribution system. The Promo Only MPE System is the only product of its kind to feature true iPod support, by servicing Apple’s AAC files. The recently released version 2.0 features a number of key upgrades including music video delivery capabilities and linear HD audio support.

Promo Only MPE is the preferred service for digital delivery to Clear Channel.

Promo Only MPE is a partnership between Destiny Media Technologies and Promo Only.

Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (http://www.promoonly.com) is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. (http://www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the internet. The company's suite of streaming and downloadable products includes: Clipstream(tm), Destiny Media Player (tm), Radio Destiny (tm) and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada.

About RCA Music Group

BMG is the global music division of Bertelsmann AG, one of the world’s leading media companies. BMG owns more than 200 record labels in 42 countries including Ariola, Arista Records, J Records, Jive Records, RCA Records and RCA Label Group – Nashville. In addition, BMG’s music publishing operations are the third largest in the world.

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Alastair Duncan
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