Life Saving Tips To Prevent Drowning Accidents: Waterproof Kids Announces The "Seconds Count..." Campaign

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Gaylene Anderson of Waterproof Kids prepares parents and families for summer fun in the sun with life-saving drowning prevention tips. Waterproof Kids announces the "Seconds Count..." Campaign to promote water safety. The "Baby Steps" and "Waterproof Kids" DVDs teach essential swimming and water safety skills to parents and their children.

Buying time is essential because a scared child, even one who knows how to do simple swimming techniques, will not survive 5 minutes if they fall into a deep pool alone. But, they may be able to get more oxygen than a child that knows nothing, which buys time.

Imagine 33 busloads of children crashing through a guardrail and drowning in the water below. In 2006, more than 1,000 children in the United States will die from preventable drowning accidents, a visual no one wants to imagine. This image creates a visceral response yet gets lost in the translation, because drowning accidents are reported one at a time across the country.

Even more alarming, this year more than 4,000 children will be rescued from water accidents. Many will have lifelong brain damage and debilitation. The consequences to the child and family can be devastating.

Gaylene Anderson of Waterproof Kids shares, “Buying time is essential because a scared child, even one who knows how to do simple swimming techniques, will not survive 5 minutes if they fall into a deep pool alone. But, they may be able to get more oxygen than a child that knows nothing, which buys time.”

The Waterproof Kids “Seconds Count…” campaign emphasizes three primary components of water safety and drowning prevention for parents:

1. Learned water safety and basic swimming skills can help in a water accident.

2. Leaving children unattended around even 4 inches of water for a few seconds can have devastating results. Empty water out of bathtubs and buckets when not in use and use protective barriers such as gates, latches, and alarms around pools.

3. Learning CPR and First Aid can buy time in a drowning accident, because each second really does count in an oxygen-deprived situation.

When asked about practical tips to keep a child from drowning, Anderson emphasizes three essentials:

1. Most people don’t realize that when children drown they silently slip underwater. I teach a vocal ‘bob game’ to every child I work with and practice it on a regular basis. Children can learn how to roll on their back and call out for help.

2. Parents should minimize their own distractions around their kids and water like talking on the cell phone, reading magazines, or relying on a floatie for their child’s safety.

3. Make sure not to leave toys in the bathtub or pool, because the child may reach for the toy and fall in the water. Not every drowning is preventable, but with every water accident we see time and time again that seconds count.

Waterproof Kids http://www.waterproofkids.com is the winner of the 2005 Parent’s Choice Award and 2005 iParenting Media Award. Both ‘Baby Steps’ and ‘Waterproof Kids’ DVDs combine essential swimming skills with clear demonstrations and repetition infused with water safety tips. Step-by-step modules demonstrate skills beginning in the bathtub and progressing to pools and open water environments. The DVDs are available online at http://www.strategic-living.com/products.html. Gaylene Anderson is available for interviews upon request. Contact her Publicist, Christine Cibula, at 858.755.3223, http://www.Strategic-Living.com.

About Waterproof Kids

Founded in 2003 by Gaylene Anderson, Thomas Gorgas, Ph.D., and Paul Sosso, Waterproof Kids http://www.WaterproofKids.com is the leading innovator of water safety and swimming DVDs including “Waterproof Kids” and “Baby Steps.” Gaylene Anderson has been educating swimmers of all ages for 20 years. From the novice beginner to the collegiate athlete, her unique progressive approach teaches children and parents alike how to integrate the skills they practice into a life-saving system.

About Strategic Living, Inc.

Founded in 1999 by Christine Cibula, Strategic Living, Inc. http://www.Strategic-Living.com is a San Diego based Business Consulting Firm focused on the empowerment of entrepreneurs and small business owners. Comprehensive services include targeted search engine optimized press releases, publicity and events, marketing, and media relations. Clients come from a variety of businesses, but they all have one thing in common. The information, products, and services they offer serve to better the world, one life at a time.

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Christine Cibula, Publicist
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