Greeting Cards Send The Right Message & Women Over 50 Send The Most, Says Cardsmart

Petter Etholm, President of Cardsmart, the national card and gift store franchise, says, "The primary greeting card buyers in America are women over 50, a demographic group that is growing rapidly as baby boomers turn 50 at a fast pace. They look for quality and value, such as Cardsmart's great looking cards at everyday half prices."

Pawtucket, RI (PRWEB) May 26, 2006 -- Americans like to send more and more greeting cards each year. Historically, card sales have grown year after year.

As Americans continue to age they are entering their main card and gift buying years since the most frequent buyers of greeting cards are women over the age of 50.

Petter Etholm, President of Cardsmart card and gift stores, a national franchise where cards sell at half price everyday, said, “While the demand for greeting cards has not diminished, many consumers believe that they are paying too much for cards. For example, buying cards for big card sending occasions, such as Christmas or Mother’s Day, can easily cost the American card sender over $20. That is not that case at Cardsmart.”

Etholm added, “Cardsmart stores have heard consumers and responded. All cards sell at half the price printed on the back of the card. Selling great cards at great prices is a strategy we follow and consumers have responded. Entrepreneur Magazine listed Cardsmart as one of its Top 10 Fastest Growing New Franchises in America.”

He said, “A member of the baby boom generation is turning 50 every 7.5 seconds. This means the number of women over 50, the most frequent card-buyers of all, is steadily growing. Cardsmart is growing along with them and is bringing great values to this value conscious sector of our society.”

Cardsmart Retail Corporation, headquartered in Pawtucket, Rhode Island, is a national chain of franchised and company-owned stores that offer consumers 50% off every card, every day. Featuring a full-line of 20,000 beautifully designed greeting cards, Cardsmart’s value-oriented strategy has developed an expanding base of loyal and appreciative consumers. More information about Cardsmart is available at Cardsmart’s website, www.cardsmart.com.    ;

For further information, contact Brian Dobson at 203-894-9240,or email to: bdobson at cardsmart.com.

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