And HS has customers that want a design firm that is linked to a manufacturer.
Wayne, PA (PRWEB) May 26, 2006
Corporate America is on an outsourcing spree. The number of companies looking to outsource costly production tasks is continuing to grow. Currently, there are numerous manufacturers offering both production and supply chain services. But, for companies desiring to completely outsource custom plastic injection molding products, the piece of the puzzle often most difficult to outsource is the critical product development function.
There is one company, experienced in the areas of manufacturing and supply chain functions, which is now poised to offer product development as well. ATP Engineered Rubber and Plastics Group, has recently entered into a business partnership with HS Design, Inc. This new partnership marries manufacturing expertise and post production capabilities with an experienced product development and industrial design team.
ATP is a world leader in custom plastic injection molding, custom rubber injection molding and over molding products. They are a full-service manufacturing company that provides prototyping, tool design and production, component molding, finishing/assembly, packaging and distribution. With facilities in both the U.S. and China, they are positioned to offer worldwide “total solutions” to outsourcing.
HS Design has 40 years of experience in product development and design. They bring to the partnership a seasoned team of Industrial and Mechanical Designers, who specialize in taking a product from initial concept, through development and into manufacturing. Their market focus of medical devices, pharmaceutical packaging and consumer products closely matches the marketing strategies of ATP.
“We are seeing an increasing number of customers that want a custom plastic injection molding and custom rubber molding manufacturer with integrated development and design capabilities.” says Mike Torti, ATP’s Group VP & Chief Marketing Officer. “And HS has customers that want a design firm that is linked to a manufacturer.”
The new partnership is intended to answer this growing need. The two entities will still operate as separate companies, but the minority equity partnership facilitates establishing the process for what will essentially be a one-stop vendor from concept through manufacturing.
HS Design’s approach to product development starts with their industrial designers working with the customer or “end user” to understand their needs. This allows for innovative concepts, refined usability, and appropriate aesthetics solutions, leading to highly marketable product designs. When the design team has a firm understanding of the manufacturing processes to be used, it allows them to make decisions in the development phase that will minimize revisions during the manufacturing phase.
“Teaming up with ATP will give us consistent processes and the proper team in place to realize less change down the road, and ultimately achieve a quicker time to market,” says Tor Alden, a principal partner at HS Design.
Reduced design change during manufacturing means cost savings, and quicker time to market often equates to more market share.
For companies that are seeking a one-stop supplier of custom plastic injection molding, custom rubber molding, and over molding products, this new option frees up a company’s resources to focus on financial management, secure in the knowledge that their product will be supplied with a seamless development to distribution process.
ATP Engineered Rubber& Plastics Group
Wayne, PA 19087
Phone: (610) 688-2200 x1224
Fax: (610) 688-1534
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