Hingham, MA (PRWEB) May 26, 2006
Hingham, Massachusetts Path.com, announced today its acquisition of all the online assets and intellectual property assets of Leisurewoods.com. After selling its brick and mortar assets, to Chateau, a publicly traded company in 1997, Leisurewoods.com is now poised to leverage its knowledge of this significant demographic segment.
While most consumer goods and services are marketed in a way that completely misses the mark, the founders of Path.com understand this group of consumers have a multitude of interests and undeniable purchasing power. This demographic is nearly invisible in all but a small segment of ads and programming on TV and viewing these; one might assume retirees are only interested in dentures, diapers and drugs. Leisurewoods.com will speak to the more realistic and broader interests of these Baby Boomers who have good health, wealth and lots of interests.
Leisurewoods.com will reflect our understanding of their vitality, their curiosity and their power. Matt Rocco, VP Development and Marketing Path.com adds, “These consumers buy 48% of the luxury cars purchased in this country and own 40% of the mutual funds (worth $1 trillion). Why they continued to be overlooked by Madison Avenue and Internet marketers is a mystery to us; better believe we also see it as an opportunity.”
Other than AARP, an obvious and respected advocate for the 50+ segment, new entrants trying to capitalize on the growth of this market appear to be struggling to define their chosen market. One new high profile entrant recently launched a website with no discernable agenda other than future ad sales. Currently offering nothing more than a “contest” in which entrants are urged to share their wildest dreams for the second half of their lives, it appears to be a transparent fishing expedition for marketing data.
This reinforces the observation that even those with a keen sense of market opportunity fail to understand what this demographic wants, needs, dreams of, and purchases. Our goal is to grow Leisurewoods.com into a best-in-class online community helping seniors connect with each other, share common interests, and define how they wish to enjoy their retirement, whether it’s hiking in the Himalayas or learning Spanish in an immersion course in Cuernavaca.
Hingham, Massachusetts based Path.com announced today it’s acquisition of all of the online assets and assets of Leisurewoods.com. An innovator and leader in services for the 50+ demographic, Leisurewoods.com is poised to become the destination of choice for seniors seeking information, community and advice for seniors on the Internet.
For further information please contact:
Billy Jack Russell