Museum Masters International and i4u Museum Join Forces in Asian Art Licensing and Merchandising

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Museum Masters International(MMI),the pioneering leader of art merchandising, enters the emerging Asian art licensing and merchandising market by securing the worldwide exclusive representation rights for the extensive Asian art collection of i4u Museum. The new venture will allow MMI to glorify the beautiful Asian art collection with an expert marketing and licensing campaign throughout the world.

We are excited about the opportunity to work with the very best for sharing our beautiful Asian art collection with the world through merchandising. Miss Goldberg and her team will realize my dream to showcase Asian aesthetics in our daily life

Ms. Marilyn Goldberg, President of Museum Masters International (MMI), announces MMI's new partner in art licensing and merchandising. As the pioneering leader of art merchandising, Museum Masters International enters the emerging Asian art licensing and merchandising market by securing the worldwide exclusive representation right for the extensive Asian art collection of i4u Museum. The new venture will allow Ms. Goldberg and her team to glorify the beautiful Asian art collection with an expert marketing and licensing campaign through out the world. Work is also underway for the publication of the original 13th Century Zen Mumonkan manuscript in the i4u Museum known as one of the world's rarest surviving religious documents. The Collection is known for its holdings of Asian sculpture, East Asian painting and calligraphy, oriental ceramics and art from Buddhism. Notable art works are original Zen Mumonkan Manuscript, paintings by Toyo Sesshu, Kano Tanyu, Kano Motonobu ,Chinese bamboo brush holder by Zhu Sansong, and a massive Asuka Period (7th Century) bronze Buddha's hand. Museum Masters International will present the collection to its international representative offices at LIMA Licensing Fair 2006 in New York in late June.

The cultural dominance of Western civilization after the industrial revolution has profound impact on the survival of Asian aesthetics. During the 20th century, Hollywood films have flooded the world with vulgar Charlie Chang and Suzy Wong Asian impressions. Presenting real images in a licensing/manufacturing program is very important.

Asian motifs and graphicness were unfortunately developed by parties whose goal was mass produced gimmick type products. Such where in deep produced for use world wide in an unfortunate cycle of events. Such instilled a palette of low-end product reflecting merchandise and decor of common taste of typical "Chinese restaurant commercial goods."

The rapid growth of the Japanese and Chinese economies in the late 20th Century started to reverse Western cultural dominance worldwide. The real Asian aesthetics begins to emerge in both Western and Asian societies through mainstream museum exhibition and Asian art collecting. Most Asian graphicness where used to present Asian style or "The Oriental Impression " with influences from Hollywood Films" and Kung Fu TV type programs loved for "the action" indeed caused for the production of cheap Asian products designed for tourists and mass sales channel of the well known chain stores through out US rampantly growing world wide. We refer to merchandises are dotted unimpressive dragons, and distorted Chinese characters, Zodiac animals, and poor color design much "opposite" the true colors created from warm toned natural clays, sepia inks, and hand made brushes

The multitude of exquisite Asian motives and graphics when reviewed by the trained eye, and felt by even the most ordinary person, instills comfort, trust, warmth, and the elegance & appeal of the famed eras of Baroque, Rococo, Impressionist, Art Nouveau, and of course the movements which inspired the most classical of The Art Deco, (now having it's Renaissance in major museums worldwide). The Asian Aesthetics is no worse or better than the western aesthetic. It has simply been buried by the strong Western economy and cultural dominance of the past 100 years. Both MMI and i4u Museum are determined to introduce the real Asian aesthetics into our living space.

"We are excited about the opportunity to work with the very best for sharing our beautiful Asian art collection with the world through merchandising. Miss Goldberg and her team will realize my dream to showcase Asian aesthetics in our daily life," Mr. Michael Lai, Director of i4u Museum, said upon signing of the exclusive worldwide representation agreement with Museum Masters International.

About i4u Museum

The founder of i4uuu Group, Mr. Michael M. Lai, is a devoted art collector with insatiable love for Asian aesthetics. Mr. Lai grew up in Taiwan and has spent most of his professional years in the United States as a senior executive of the multinational corporation, Waste Management Inc. He has lived in Houston, Chicago, Toronto, Mexico City, Paris, London, Hong Kong, and Tokyo before retiring in Taipei in late 1990's. His extensive traveling and love for art prompted Mr. Lai to start collecting Asian art in early 1980's. His only criteria for Collecting Asian art is "beauty beyond cultural and religious boundaries". Many works of art collected by Mr. Lai appeal to people from all over the world at first glance. The extensive Asian art collection is known as the i4uuu collection.

An Online Museum of Asian Art also known as i4u Museum was set up in early 2000's by i4uuu Group to display artifacts from i4uuu Collection. The online museum started to publish many important works of Asian art by conducting special exhibitions online and at i4uuu Group's Taipei and Tokyo galleries. The charter of i4u Museum is to share the beauty of Asian art with the world through online publication and aggressive merchandising activities managed by a professional merchandising agent. The promotion of real Asian aesthetics by merchandising is the most effective mean of expelling vulgar Asian graphics from our living environment. The gathering of good tastes by i4u Museum has been accomplished, now is the time for distribution of good Asian aesthetics by Museum Masters International, the worldwide exclusive licensing agent for i4u Museum

About Museum Masters International

MMI is representing the most prestigious collections from Pablo Picasso, to Salvador Dali to the POP artists Keith Haring and Andy Warhol. Corporate Clients of MMI's archives include Mercedes Benz, Playboy, Marilyn Monroe, Elvis Presley, and Campbell's Soup Company. MMI's recent Promotional and marketing campaigns also include Norma Kamali, commercials for Madonna and Panasonic. Miss Goldberg has recently completed exhibitions from San Francisco Art Museum to Boston Museum of Fine Art representing Tamara de Lempika who she opened at the Royal Academy in UK and most recently at the Musee 30 in Boulogne France. MMI has partnered for many years in Asia with Mitsukoshi stores and investment group in addition to Hakone Museum, the Hakone Galleries, and its retail stores in Japan. MMI's business began in Asia, and took off in Japan in the early 1980's before moving to Korea, Taiwan, and then to Europe and US. Miss Goldberg is delighted to take her company back to its Asian roots in representing the outstanding and world acclaimed collection held by i4u Museum and Investment Group. Miss Goldberg's first Taiwanese dealings were on the collection Marina Picasso with Diners Club.

Throughout her professional career, Miss Goldberg maintains her leading position in the field of art licensing and merchandising which she innovated in the early 1970's. She was the first invited guest to formulate the product development from Catherine the Great and the Hermitage Museum in St Petersburg, and was a recently invited guest by the Chinese Government to discuss International business and licensing for China Development Groups interested in likened products and franchising. The new International creative and investment team will raise funding for new acquisitions and product development of the museum masterpieces!

For further Information contact:

Museum Masters International

http://www.museummasters.com
Betsy Uribe

TEL: 212-360-7100

i4u Museum

http://www.asianartmuseum.org
Karin Jeng, Ph.D.

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