Naks Mobile Announces National Advertising And Promotion Campaign

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First Filipino mobile entertainment service in the US.

Naks Mobile, the first mobile entertainment service for Filipinos living in the US, kicks-off its national marketing campaign today. The advertising and promotion activities shall run from May 26 to June 18 to coincide with the Memorial Day (May 29) and Philippine Independence Day (June 12) festivity period.

As part of its campaign, Naks Mobile shall be running commercials featuring music-icon Gary Valenciano on The Filipino Channel cable-TV network on programs such as WOWOWEE, TV Patrol, Game KNB, ASAP and The Buzz. Naks Mobile is also introducing its Naks Mobile SMS Entertainment Menu Platform. Consumers simply Text Naks to 98556 on their cell phones to receive an intuitive menu system which enables consumers to easily navigate through Naks Mobile’s product and service offering. The Naks Mobile Service is initially available to Cingular, AT&T Wireless and T-Mobile USA subscribers and should be available to Sprint, Nextel/Boost and Verizon Wireless subscribers in the upcoming months.

Naks Mobile publishes wireless entertainment content and applications, including ringtones, ringbacks, celebrity greetings, wallpapers, animated screen savers, games, alerts, infotainment, news and community services. Naks Mobile is tailored to meet the tastes and attitudes of all Filipinos, whether they are a nurse from Cebu, an office worker from Quezon City, a nanny from Pagadian, a seaman from General Santos or a retiree from Baguio.

A simple pricing plan, easy payment method and streamlined ordering process are expected to help attract mobile consumers. Consumers can access the service through the Naks Mobile website or SMS using the service’s short code 98556. For more information, please visit the Naks Mobile website at

Filipinos represent the third largest ethnic group in the US with over 3.2 million people. With an average household income in excess of $65,000, the spending power of US Filipinos is estimated at over $35 billion per year.

About Naks Mobile and Next Ideas Inc.

Naks Mobile is a service of Next Ideas Inc., a publisher of wireless entertainment content and applications, including ring tones, ringbacks, images, infotainment, games and other content. Next Ideas’ content and application portfolio is based on original and licensed intellectual properties. Next Ideas distributes its content through wireless carriers in the United States. For additional information or to learn about other services, please visit our websites at and

© 2006 Next Ideas Inc. All rights reserved. Next Ideas, Naks Mobile and other trademarks, service marks and logos are registered or unregistered marks of Next Ideas Inc.


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Robert Moya
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