Store Owner Awarded Wine Competition Retailer of the Year Medal for Second Year in a Row

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The Wine Maker International Amateur Wine Competition judging committee has again awarded the Retailer of the Year medal to Michael Lese, an Elkhart business owner. This is the second year in a row that Mr. Lese was awarded the Retailer of the Year medal. He owns and operates Quality Wine and Ale Supply, a homebrew and wine making retail store operating in Elkhart, Indiana and also a large online store at http://www.HomeBrewIt.com.

The Wine Maker International Amateur Wine Competition judging committee has again awarded the Retailer of the Year medal to Michael Lese, an Elkhart business owner. This is the second year in a row that Mr. Lese was awarded the Retailer of the Year medal. He owns and operates Quality Wine and Ale Supply, a home brew and wine making supply retail store at 108 S. Elkhart Ave. in Elkhart and a large online store at http://www.HomeBrewIt.com. Winning this prestigious medal was the result of his customers receiving more points for their gold, silver and bronze medal winning wines then any other retailer. The amateur wine competition which was held April 28 – 30 at the Equinox Resort in Manchester, Vermont is the largest amateur wine competition in the world.

Event organizers stated, “From April 28 - 30, 2006, a record total of 2,417 different wines were judged at the Equinox Resort in Manchester, Vermont. The 2006 edition of the WineMaker International Amateur Wine Competition represented the largest and most diverse collection of amateur wines ever assembled. The 2,417 entries arrived from hobby wine makers living in over 40 American states and 8 Canadian provinces. Over the course of three days, judging panels worked through over 450 flights, examining each wine using the UC-Davis 20-point wine scale evaluating appearance, aroma, taste, aftertaste and overall impression. The wines were entered in 50 different categories and included an astonishing array of varietals and wine styles. Kit wines competed alongside fresh-grape entries in this blind tasting. Judges awarded gold, silver, bronze and best of show medals to every wine considered worthy.”

Mr. Lese said "Although the contest rules were changed this year making it more difficult to win Retailer of the Year, the award winning quality of customer’s wines more then made up for the increased difficulty”.

Out of all the entries sent in by customers of Quality Wine and Ale Supply, 80% of them won medals including Best of Show Red. "That's a fantastic, winning percentage!" stated Mr. Lese. Along with the customers winning medals of their own, Lese awarded his winners wine kits, gift certificates and percent off coupons making it one of the largest company promotions ever.

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