Pontiac and Maxim Magazine Choose Rovion inPerson to Promote the Ultimate Hookup

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Rovion Inc., the original creator and leading provider of online video spokespersons, today announced that its inPerson technology will be used Pontiac and Maxim Magazine in their Ultimate Hookup promotion.

Rovion Inc., the original creator and leading provider of online video spokespersons, today announced that its inPerson technology will be used Pontiac and Maxim Magazine in their Ultimate Hookup promotion.

By going to TheUltimateHookup.com and providing their information, readers are entered to win a Pontiac Solstice, delivered by Maxim Hot 100 girl and star of TV show Nip/Tuck - Kelly Carlson. In addition to the hot car and the hot girl, the winner will get VIP access to opening of the Maxim Lounge in Miami, entrance to Maxim Super Bowl party in 2007 and the Maxim Hot 100 party next year.

Additionally, Pontiac featured Hot 100 girl and Def Jam recording artist, Christina Milian, live from the Pontiac Garage on May 17, when the promotion kicked off.

“Reaching young adult males is notoriously difficult. Using an inPerson video of Kelly Carlson helps us get our message across in a fun, compelling way without seeming like an ad,” said Dino Bernacchi, Pontiac Advertising Manager. “Our goal is to introduce Pontiac to this audience in cool, fun, progressive ways. Once they check out the website and download the pictures of Kelly and the Solstice, we’re sure they’ll want to check out other products from Pontiac.”

“Both Pontiac and Maxim are fantastic brands and we’re thrilled to be working with them and the creative team, which also includes Leo Burnett Detroit and Digitas,” said Len Ostroff, Rovion’s CEO. “inPerson brings Kelly Carlson alive in a way that is unique, compelling and is sure to capture the visitor’s attention.”

Rovion’s inPerson product suite is a proprietary technology offered to advertisers, marketers and websites for advertising, direct response, promotions, ‘web guides,’ eLearning and a host of other uses. inPerson operates much like the “green screen” technology used for special effects in both motion pictures and television, including virtually every TV weathercast. inPerson videos are borderless and appear seamlessly on top of all of the other content on the webpage. They politely load in the background and have been proven to facilitate higher visitor retention and engagement, drive click-throughs, and ultimately increase sales.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending InPerson™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to “come alive” with compelling ”out of the box” video messages leading to increased response rates, recognition, retention and revenues.

Rovion’s InPerson™ clients include hundreds of organizations including 1-800-Flowers.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Comcast, Discovery Store, Forbes.com, HBO, Hickory Farms, H&R Block, LasVegas.com, NASCAR.com, NBA, Quicken Loans, Reynolds and Reynolds, Roush Racing, Sears, TV Guide and the WWE.

For more information, visit http://www.rovion.com or call 410.356.8680.

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Masha Geller
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